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miraclemama.com website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 83 checks
This review found 33 issues worth fixing on miraclemama.com, 10 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #13,758 of 100,075 reviewed websitesbeats 82%
- #8,524 of 55,016 online storesbeats 79%
- #8,282 of 49,956 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 107 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 142 ms |
| Oct 31, 2026 | 143 ms |
| Nov 7, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.1 s
3.8 s
4.4 s
5.0 s
Speed
Reduce unused JavaScript
2.4 s · 503 KiBAbout 503 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 218 KiB15 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
750 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and rechargecdn.com and others), adding 1.6 MB and 631 ms of main-thread time.
Google Tag Manager adds 335 ms
335 msGoogle Tag Manager costs a phone 335 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Shopify adds 33 ms
33 msShopify costs a phone 33 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
183 KiB4 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 18.0 s
18.0 sThe page becomes fully interactive after 18.0 s. Good is under 3.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 353 ms
353 msScripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 673 ms
673 msReal visitors wait 673 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 27% faster for real visitors
-27%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.6 MB in 183 requests
16.6 MBYour homepage downloads 16.6 MB in 183 requests on a phone: media 13.4 MB (1), scripts 1.4 MB (91) and images 724 KiB (21). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (114 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.7 g of CO₂ per visit
4.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.70 g of CO₂e: 564.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
44 internal links, 15 external
The homepage links to 44 pages on miraclemama.com and 15 external pages.
7 checks passed
Meta description: 125 characters
Your meta description is 125 characters: “Boost your milk supply naturally with our fresh baked lactation cookies delivered straight from our kitchen to your doo…”.
Title: 33 characters
Your title is a healthy 33 characters: “Miracle Mama – Miracle Milkookies”.
Canonical URL set
The canonical URL is https://miraclemama.com/.
Structured data in place
Structured data found: Organization, ProductGroup and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://miraclemama.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,317 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://miraclemama.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://miraclemama.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://miraclemama.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://miraclemama.com/products/miracle-milkookies-gift-box-lactation-cookie-sampler and https://miraclemama.com/products/milkookies-starter-kit all use the title “Lactation Cookie Starter Box – Gift for New Moms | Miracle Mama – Mir…”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://miraclemama.com/customer_authentication/redirect and https://miraclemama.com/pages/join-the-kookie-club have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://miraclemama.com/products/miracle-milkookies-gift-box-lactation-cookie-sampler and https://miraclemama.com/products/milkookies-starter-kit use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://miraclemama.com/pages/our-story, https://miraclemama.com/customer_authentication/redirect and https://miraclemama.com/pages/join-the-kookie-club have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,027 words of copy
The homepage carries about 2,027 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try our Starter Box”.
12 calls to action
The homepage has 12 calls to action, for example “Shop Kookies”, “Subscribe & Save Up to 20%” and “Shop All”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miraclemama.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Giftship · Attentive · Triplewhale · Lucky Orange · Klaviyo Email Marketing Sms · Pify Order Purchase Limit · powr.io · attn.tv · loox.io · superfiliate-cdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on miraclemama.com, including 15 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.