miraclevet.com website review

About 229 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 338 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Bing Ads and others), adding 773 KiB and 421 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 images could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Optimal pet nutrition for a healthier, longer life”.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Real visitors wait 891 ms for your server to start answering (75th percentile). Good is under 800 ms.

30 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

2 images (85 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 46.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 elements use ARIA attributes their role does not allow, which confuses screen readers.

Links must have discernible text: 11 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

13 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 86 pages on miraclevet.com and 6 external pages.

https://miraclevet.com/pages/subscribe-and-save and https://miraclevet.com/pages/save-up-to-50-with-auto-shipping all use the title “Subscribe & Save”. Search engines can't tell which page to show for a search, so each competes with the others.

https://miraclevet.com/pages/subscribe-and-save, https://miraclevet.com/blogs/news, https://miraclevet.com/pages/contact-us, https://miraclevet.com/pages/save-up-to-50-with-auto-shipping and https://miraclevet.com/pages/reviews have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://miraclevet.com/pages/save-up-to-50-with-auto-shipping, whose canonical is https://miraclevet.com/pages/subscribe-and-save. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “lazy_css is not defined eval (eval at <anonymous> (https://miraclevet.com/:1:802), <anonymous>:1:455) NodeList.forEach …”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 616 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.