mistore.se website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 4,756 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 747 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Clarity and bolddesk.com and others), adding 1.4 MB and 562 ms of main-thread time.

About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

Shopify costs a phone 149 ms of main-thread work and 572 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

bolddesk.com costs a phone 118 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 images could be 233 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

12 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.2 MB in 327 requests on a phone: other files 3.0 MB (151), scripts 1.4 MB (73) and images 1.3 MB (75). Under 2 MB keeps phones on slow connections fast.

c95a4f8b5762279c395d5e30b3a08e57_e3fdc611-9e1d-42bf-b6be-66b is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example Nav_collection_679246397775.png at 2,363 px wide, shown at 28 px. Resized copies would save about 106 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

1 button has no accessible name, so screen readers announce just “button”.

43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 elements hidden from screen readers can still receive keyboard focus.

Some lists contain elements other than list items, which screen readers announce wrongly.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

9 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

8 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

The homepage links to 529 pages on mistore.se and 9 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://mistore.se/collections/sales, https://mistore.se/collections/yeelight, https://mistore.se/collections/kitchen-appliance, https://mistore.se/collections/traning-halsa and https://mistore.se/collections/mistore-bundles-sale have no meta description, so Google writes the search snippet from whatever text it finds.

https://mistore.se/pages/mistore-discover has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Requests the notification permission on page load.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,986 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.