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misumi.com website review
Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 66 checks
This review found 33 issues worth fixing on misumi.com, 12 of them high impact, across 66 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 3.9 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 11, 2026 | 242 ms |
| Jul 18, 2026 | 328 ms |
| Jul 25, 2026 | 256 ms |
| Aug 1, 2026 | 244 ms |
| Aug 8, 2026 | 236 ms |
| Aug 22, 2026 | 195 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 208 ms |
| Sep 12, 2026 | 218 ms |
| Sep 19, 2026 | 255 ms |
| Sep 26, 2026 | 255 ms |
| Oct 3, 2026 | 252 ms |
| Oct 10, 2026 | 252 ms |
| Oct 17, 2026 | 208 ms |
| Oct 24, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.0 s · 882 KiB46 files are served with short cache lifetimes, so returning visitors download them again (882 KiB).
Reduce unused JavaScript
1.1 s · 422 KiBAbout 422 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, reddit and fictiv.com and others), adding 948 KiB and 1.3 s of main-thread time.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
600 ms · 111 KiB2 images could be 111 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 552 ms
552 msGoogle Tag Manager costs a phone 552 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reddit adds 426 ms
426 msreddit costs a phone 426 ms of main-thread work and 26 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 85 KiBPolyfills for old browsers add 85 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 11.6 s
11.6 sThe page becomes fully interactive after 11.6 s. Good is under 3.8 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 299 ms
299 msScripts block taps and scrolling for 299 ms in total while the page loads. Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 33% faster for real visitors
-33%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 242 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Speed Index: 2.4 s
2.4 sVisually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image far larger than shown
18 KiB1 image is downloaded at several times the size a phone draws it, for example maxresdefault.jpg at 1,280 px wide, shown at 356 px. Resized copies would save about 18 KiB.
1 image in older formats
1 image (59 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.6 MB in 99 requests
1.6 MBYour homepage downloads 1.6 MB in 99 requests on a phone: scripts 1.1 MB (27), images 387 KiB (35) and stylesheets 41 KiB (5). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (232 characters)
Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “MISUMI Americas | One source for all mechanical parts”.
Canonical URL set
The canonical URL is https://www.misumi.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://misumi-com.vercel.app/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 941 words, but the HTML your server sends has only 4. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.misumi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97057760&tm=gtm002&Ver=2&mid=d51739ba-6910-4c44-9595-3910627c490f&bo=1&sid=fa2a19f0d61711f1aec241d09b8ef340&vid=fa2a5270d61711f1ac9ac14d82131088&vids=1&msclkid=N>m_t.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 941 words of copy
The homepage carries about 941 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to an expert”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at misumi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on misumi.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.