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miswag.net website review
Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 80 checks
This review found 37 issues worth fixing on miswag.net, 5 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.1 s |
| May 30, 2026 | 5.3 s |
| Jun 6, 2026 | 5.4 s |
| Jun 13, 2026 | 5.5 s |
| Jun 20, 2026 | 5.6 s |
| Jun 27, 2026 | 5.6 s |
| Jul 4, 2026 | 5.6 s |
| Jul 11, 2026 | 5.6 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.5 s |
| Aug 1, 2026 | 5.5 s |
| Aug 8, 2026 | 5.4 s |
| Aug 15, 2026 | 5.3 s |
| Aug 22, 2026 | 5.1 s |
| Aug 29, 2026 | 4.7 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 3.9 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 229 ms |
| May 23, 2026 | 232 ms |
| May 30, 2026 | 242 ms |
| Jun 6, 2026 | 252 ms |
| Jun 13, 2026 | 260 ms |
| Jun 20, 2026 | 270 ms |
| Jun 27, 2026 | 277 ms |
| Jul 4, 2026 | 277 ms |
| Jul 11, 2026 | 275 ms |
| Jul 18, 2026 | 279 ms |
| Jul 25, 2026 | 293 ms |
| Aug 1, 2026 | 311 ms |
| Aug 8, 2026 | 336 ms |
| Aug 15, 2026 | 358 ms |
| Aug 22, 2026 | 357 ms |
| Aug 29, 2026 | 356 ms |
| Sep 5, 2026 | 337 ms |
| Sep 12, 2026 | 317 ms |
| Sep 19, 2026 | 342 ms |
| Sep 26, 2026 | 356 ms |
| Oct 3, 2026 | 388 ms |
| Oct 10, 2026 | 407 ms |
| Oct 17, 2026 | 408 ms |
| Oct 24, 2026 | 417 ms |
| Oct 31, 2026 | 404 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
583 KiB35 images could be 583 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 101 KiBAbout 101 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (rudderstack.com, miswag.net and cloudfront.net and others), adding 1.4 MB and 0 ms of main-thread time.
miswag.me adds 0 ms
0 msmiswag.me costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
250 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.
Use efficient cache lifetimes
183 KiB83 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 527 ms
527 msReal visitors wait 527 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.38
0.38For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 78% slower for real visitors
+78%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 229 ms to 404 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.139
0.139The layout shifts by 0.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 234 ms
234 msScripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.0 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.2 MB in 244 requests
2.2 MBYour homepage downloads 2.2 MB in 244 requests on a phone: images 1.4 MB (100), scripts 625 KiB (131) and fonts 109 KiB (1). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (307 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 171 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No XML sitemap
No XML sitemap at https://miswag.com/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
168 internal links, 11 external
The homepage links to 168 pages on miswag.net and 11 external pages.
7 checks passed
Meta description: 78 characters
Your meta description is 78 characters: “The largest online store in Iraq. Shop the latest products with fast delivery.”.
One H1 headline
Your main headline reads: “Up to 90% off”.
Title: 32 characters
Your title is a healthy 32 characters: “Miswag — Online Shopping in Iraq”.
Canonical URL set
The canonical URL is https://miswag.com/en.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no https://miswag.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,494 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://miswag.com/en and / all use the title “Miswag — Online Shopping in Iraq”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
https://miswag.com/en/preset/bf26-main-preset, https://miswag.com/en/preset/freedelivery-bf26, https://miswag.com/en/preset/electronics-main-bf26, https://miswag.com/en/preset/beauty-perfume-bf26, https://miswag.com/en/preset/homeappliances-bf26 and https://miswag.com/en/preset/fashion-watch-acs-bf26 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://miswag.com/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://miswag.com/en/preset/bf26-main-preset, https://miswag.com/en/preset/freedelivery-bf26, https://miswag.com/en/preset/electronics-main-bf26, https://miswag.com/en/preset/beauty-perfume-bf26, https://miswag.com/en/preset/homeappliances-bf26 and https://miswag.com/en/preset/fashion-watch-acs-bf26 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
96 of 96 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,014 words of copy
The homepage carries about 1,014 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Shop all”, “Register a merchant account” and “Contact us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miswag.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- Hosting
- AWS
Company
- Headquarters
- Baghdad
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on miswag.net, including 20 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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