Website review, no card needed

mivi.ai logo

mivi.ai website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 68 checks

This review found 35 issues worth fixing on mivi.ai, 16 of them high impact, across 68 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.3 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.6 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
139 ms96 msMay 23Nov 7124 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026122 ms
May 30, 2026122 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026112 ms
Jun 27, 2026101 ms
Jul 4, 2026102 ms
Jul 11, 2026119 ms
Jul 18, 2026124 ms
Jul 25, 2026126 ms
Aug 1, 2026124 ms
Aug 8, 2026119 ms
Aug 15, 2026106 ms
Aug 22, 2026102 ms
Aug 29, 2026111 ms
Sep 5, 2026103 ms
Sep 12, 2026122 ms
Sep 19, 2026134 ms
Sep 26, 2026125 ms
Oct 3, 2026129 ms
Oct 10, 2026122 ms
Oct 17, 2026122 ms
Oct 24, 2026119 ms
Oct 31, 2026127 ms
Nov 7, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mivi.ai (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mivi.ai at 0.4 s0.4 s
  2. mivi.ai at 0.8 s0.8 s
  3. mivi.ai at 1.1 s1.1 s
  4. mivi.ai at 1.5 s1.5 s
  5. mivi.ai at 1.9 s1.9 s
  6. mivi.ai at 2.3 s2.3 s
  7. mivi.ai at 2.6 s2.6 s
  8. mivi.ai at 3.0 s3.0 s

Speed

4 to fix77
  • Improve image delivery

    1.8 s · 4.0 MB

    7 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    300 ms · 170 KiB

    About 170 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Shopify and clevertap.com and others), adding 317 KiB and 235 ms of main-thread time.

  • Use efficient cache lifetimes

    104 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 400 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mivi AI”.

  • Time to Interactive: 7.3 s

    7.3 s

    The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix35
  • 1 image over 500 KB

    Comp_1_1_0e961e83-5c81-4c59-a383-1b7df3a89e53.gif weighs 20.2 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 9.2 MB in 133 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 133 requests on a phone: images 4.4 MB (19), media 3.4 MB (2) and other files 608 KiB (51). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (20.2 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    219 KiB

    1 image is downloaded at several times the size a phone draws it, for example Main_video_Thumbnail.jpg at 1,600 px wide, shown at 360 px. Resized copies would save about 219 KiB.

  • About 2.6 g of CO₂ per visit

    2.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.60 g of CO₂e: 311.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8390
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 7761
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (7 characters)

    Your title is only 7 characters: “MIVI AI”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

3 checks passed
  • Canonical URL set

    The canonical URL is https://mivi.ai/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mivi.ai/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    58%

    The HTML your server sends has 1,075 of the 1,857 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no https://mivi.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,857 words of copy

    The homepage carries about 1,857 words of visible text.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mivi.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Clevertap · Sk Contact Form Builder · Wizrocketplugin

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on mivi.ai, including 10 speed issues, 8 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25