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mixedcases.ca website review
Visit site (opens in a new tab)Reviewed 7 November 202617 issues · 59 checks
This review found 17 issues worth fixing on mixedcases.ca, 6 of them high impact, across 59 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.1 s · 80 KiB3 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).
Mobile performance score: 84
84/100Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 73 KiBAbout 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
1 third-party service on the page
1 third-party service load with your homepage (Shopify), adding 96 KiB and 21 ms of main-thread time.
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
10 KiB1 image could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 214 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explore more wines for delivery anywhere in Ontario SHOP NOW”.
Time to Interactive: 4.5 s
4.5 sThe page becomes fully interactive after 4.5 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Speed Index: 2.5 s
2.5 sVisually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.02
0.02The layout barely moves while loading (CLS 0.02, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.3 MB in 122 requests
1.3 MBYour homepage downloads 1.3 MB in 122 requests on a phone: other files 707 KiB (83), scripts 253 KiB (28) and images 201 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<dt> and <dd> elements must be contained by a <dl> (2 elements)
<dt> and <dd> elements must be contained by a <dl>: 2 elements on the page fail this check, rated serious by axe-core.
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (1 element)
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 2 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
5 internal links, 5 external
The homepage links to 5 pages on mixedcases.ca and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “<img src="//mixedcases.ca/cdn/shop/files/UNIVINS_SPIRITUEUX_LOGO_WEB_AN_150x.png?v=1613726866" srcset="//mixedcases.ca/…”.
Title: 43 characters
Your title is a healthy 43 characters: “Mixed Cases - Univins – Mixed Cases Univins”.
Canonical URL set
The canonical URL is https://mixedcases.ca/.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mixedcases.ca/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (224 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mixedcases.ca/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
Your server turned our page checks away
1 page we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.
Best practices
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 152 words
The homepage has only about 152 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
2 calls to action
The homepage has 2 calls to action, for example “SHOP NOW” and “Subscribe”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mixedcases.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on mixedcases.ca, including 7 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.