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mixedemotion.net website review
Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 77 checks
This review found 32 issues worth fixing on mixedemotion.net, 13 of them high impact, across 77 checks. The most urgent: page weight: 17.6 MB in 91 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #57,164 of 101,676 reviewed websitesbeats 39%
- #36,266 of 56,329 online storesbeats 30%
- #34,472 of 51,212 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 992 ms |
| May 30, 2026 | 962 ms |
| Jun 6, 2026 | 937 ms |
| Jun 13, 2026 | 936 ms |
| Jun 20, 2026 | 954 ms |
| Jun 27, 2026 | 967 ms |
| Jul 4, 2026 | 976 ms |
| Jul 11, 2026 | 991 ms |
| Jul 18, 2026 | 997 ms |
| Jul 25, 2026 | 999 ms |
| Aug 1, 2026 | 994 ms |
| Aug 8, 2026 | 969 ms |
| Aug 15, 2026 | 974 ms |
| Aug 22, 2026 | 992 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 958 ms |
| Sep 26, 2026 | 920 ms |
| Oct 3, 2026 | 882 ms |
| Oct 10, 2026 | 854 ms |
| Oct 17, 2026 | 850 ms |
| Oct 24, 2026 | 813 ms |
| Oct 31, 2026 | 801 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 181 ms |
| May 23, 2026 | 178 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 185 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 201 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 205 ms |
| Jul 11, 2026 | 211 ms |
| Jul 18, 2026 | 211 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 212 ms |
| Aug 8, 2026 | 207 ms |
| Aug 15, 2026 | 215 ms |
| Aug 22, 2026 | 216 ms |
| Aug 29, 2026 | 218 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 218 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 227 ms |
| Oct 10, 2026 | 234 ms |
| Oct 17, 2026 | 244 ms |
| Oct 24, 2026 | 240 ms |
| Oct 31, 2026 | 236 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.3 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
12,305 HTML elements
The page has 12,305 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
400 ms · 2.9 MB4 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
4 third-party services on the page
4 third-party services load with your homepage (postscript.io, Shopify and JSDelivr CDN and others), adding 3.4 MB and 252 ms of main-thread time.
Reduce unused CSS
400 ms · 75 KiBAbout 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.
Shopify adds 3 ms
3 msShopify costs a phone 3 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 293 ms. During a long task the page ignores taps.
Reduce unused JavaScript
112 KiBAbout 112 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
9 KiB5 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 350 ms of it running JavaScript. That is comfortably low.
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 592 ms
592 msReal visitors wait 592 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Γ”.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 588 ms
588 msScripts block taps and scrolling for 588 ms in total while the page loads. Good is under 200 ms.
Time to Interactive: 5.7 s
5.7 sThe page becomes fully interactive after 5.7 s. Good is under 3.8 s.
8 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 677 ms
677 msReal visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 17.6 MB in 91 requests
17.6 MBYour homepage downloads 17.6 MB in 91 requests on a phone: media 12.3 MB (1), images 4.4 MB (62) and scripts 535 KiB (18). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 2.9 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
2.6 MB2 images are downloaded at several times the size a phone draws them, for example 1_f550966b-3afe-44a7-8f59-62aab3532918.jpg at 3,983 px wide, shown at 390 px. Resized copies would save about 2.6 MB.
1 image in older formats
1 image (2.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
1A96DED2-B1C7-4832-ABC0-F5EA50A8C6B3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.0 g of CO₂ per visit
4.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.97 g of CO₂e: 597.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (14 elements).
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (13 characters)
Your title is only 13 characters: “Mixed Emotion”. Between 30 and 65 characters leaves room to say what you do and for whom.
136 internal links, 0 external
The homepage links to 136 pages on mixedemotion.net and 0 external pages.
6 checks passed
Meta description: 108 characters
Your meta description is 108 characters: “Emotions control 90% of your decisions. For those who wish to express their emotions through their clothing!”.
Canonical URL set
The canonical URL is https://mixedemotion.net/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mixedemotion.net/sitemap.xml.
AI search readiness
No llms.txt
There is no https://mixedemotion.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (869 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://mixedemotion.net/pages/coming-soon-1 has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
148 of 149 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 966 words of copy
The homepage carries about 966 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop All”.
261 short forms
261 short forms (1 field at most) are right on the homepage.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mixedemotion.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- AVADA Commerce;Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mixedemotion.net, including 14 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.