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mkbc.com website review
Visit site (opens in a new tab)Reviewed 24 October 202626 issues · 73 checks
This review found 26 issues worth fixing on mkbc.com, 12 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
11.3 s · 9.5 MB42 files are served with short cache lifetimes, so returning visitors download them again (9.5 MB).
Render-blocking requests
5.5 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.5 s.
Reduce unused JavaScript
4.3 s · 837 KiBAbout 837 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Reduce unused CSS
3.1 s · 523 KiBAbout 523 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Improve image delivery
850 ms · 5.0 MB13 images could be 5.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 50). Pages that score under 90 lose visitors before the first paint.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Document request latency
126 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 158 KiB and 108 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 316 ms of it running JavaScript. That is comfortably low.
Server response: 95 ms
95 msYour server sent the HTML in 95 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 10.6 s
10.6 sThe first text or image appears after 10.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 25.0 s
25.0 sYour largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Colorful casino interior with decorative ceiling and slot m…”.
Time to Interactive: 25.8 s
25.8 sThe page becomes fully interactive after 25.8 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.9 MB in 49 requests
9.9 MBYour homepage downloads 9.9 MB in 49 requests on a phone: images 7.5 MB (15), scripts 1.3 MB (15) and stylesheets 578 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (129 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (23 characters)
Your title is only 23 characters: “HOME - MKB Construction”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“Gila River Santan Mountain Casino”, “BLOCK 12 AT ASU” and “BANNER OCOTILLO MEDICAL CENTER”). One clear main headline is easier for people and search engines.
Meta description is long (305 characters)
Your meta description is 305 characters; Google truncates after about 160, so the end of your pitch is cut.
60 internal links, 11 external
The homepage links to 60 pages on mkbc.com and 11 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://mkbc.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mkbc.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://mkbc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (239 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
https://mkbc.com/astra-portfolio/block-12-at-asu, https://mkbc.com/project/banner-ocotillo-medical-center, https://mkbc.com/astra-portfolio/t3-at-sky-harbor-international-airport, https://mkbc.com/framing-drywall, https://mkbc.com/eifs-stucco and https://mkbc.com/acoustical-ceiling-systems-2 have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://mkbc.com/mkb-prefab, https://mkbc.com/mkb-vdc and https://mkbc.com/what-we-do use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://mkbc.com/astra-portfolio/block-12-at-asu, whose canonical is https://mkbc.com/project/block-12-at-asu. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages with very little text
https://mkbc.com/contact, https://mkbc.com/project/casino-gila-river-santan-mountain, https://mkbc.com/astra-portfolio/block-12-at-asu, https://mkbc.com/project/banner-ocotillo-medical-center, https://mkbc.com/astra-portfolio/t3-at-sky-harbor-international-airport and https://mkbc.com/eifs-stucco have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://mkbc.com/' was loaded over HTTPS, but requested an insecure font 'http://mkbc.com/w…”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 220 words
The homepage has only about 220 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “CONTACT”.
Analytics in place
Analytics detected: Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mkbc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2023.
Stack
- CMS
- WordPress
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on mkbc.com, including 10 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.