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mlagroup.com website review

Visit site (opens in a new tab)Reviewed 23 October 202640 issues · 90 checks

This review found 40 issues worth fixing on mlagroup.com, 19 of them high impact, across 90 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s3.7 sMay 2Oct 174.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.9 s
May 9, 20264.0 s
May 16, 20263.9 s
May 23, 20264.0 s
May 30, 20264.0 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.3 s
Jun 27, 20264.5 s
Jul 4, 20264.4 s
Jul 11, 20264.3 s
Jul 18, 20264.0 s
Jul 25, 20263.9 s
Aug 1, 20264.0 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.1 s
Aug 29, 20264.0 s
Sep 5, 20264.3 s
Sep 12, 20264.4 s
Sep 19, 20264.4 s
Sep 26, 20264.5 s
Oct 3, 20264.6 s
Oct 10, 20264.7 s
Oct 17, 20264.8 s
Real-visitor tap response (INP)75th percentile, phones
127 ms102 msMay 2Oct 17108 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026114 ms
May 9, 2026114 ms
May 16, 2026120 ms
May 23, 2026119 ms
May 30, 2026114 ms
Jun 6, 2026111 ms
Jun 13, 2026110 ms
Jun 20, 2026111 ms
Jun 27, 2026115 ms
Jul 4, 2026124 ms
Jul 11, 2026124 ms
Jul 18, 2026120 ms
Jul 25, 2026112 ms
Aug 1, 2026108 ms
Aug 8, 2026105 ms
Aug 15, 2026106 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026120 ms
Sep 12, 2026115 ms
Sep 19, 2026109 ms
Sep 26, 2026108 ms
Oct 3, 2026111 ms
Oct 10, 2026117 ms
Oct 17, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mlagroup.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mlagroup.com at 0.4 s0.4 s
  2. mlagroup.com at 0.8 s0.8 s
  3. mlagroup.com at 1.1 s1.1 s
  4. mlagroup.com at 1.5 s1.5 s
  5. mlagroup.com at 1.9 s1.9 s
  6. mlagroup.com at 2.3 s2.3 s
  7. mlagroup.com at 2.6 s2.6 s
  8. mlagroup.com at 3.0 s3.0 s

Speed

12 to fix45
  • Reduce unused CSS

    3.3 s · 683 KiB

    About 683 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    2.5 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Improve image delivery

    1.6 s · 685 KiB

    21 images could be 685 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    600 ms · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, googleapis.com and Google Tag Manager and others), adding 4.1 MB and 1.8 s of main-thread time.

  • Google CDN adds 861 ms

    861 ms

    Google CDN costs a phone 861 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • googleapis.com adds 439 ms

    439 ms

    googleapis.com costs a phone 439 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 301 ms

    301 ms

    Google Tag Manager costs a phone 301 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 87 ms

    87 ms

    Other Google APIs/SDKs costs a phone 87 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    33 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • Minify CSS

    23 KiB

    23 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.0 s

    6.0 s

    Real visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.7 s

    4.7 s

    Real visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 14.1 s

    14.1 s

    Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO MLA GROUP OF INDUSTRIES: LEADING INNOVATORS IN C…”.

  • Time to Interactive: 34.5 s

    34.5 s

    The page becomes fully interactive after 34.5 s. Good is under 3.8 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 616 ms

    616 ms

    Scripts block taps and scrolling for 616 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 8.8 MB in 115 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 115 requests on a phone: images 4.7 MB (44), scripts 2.9 MB (34) and stylesheets 723 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 12 images below the first screen load straight away

    12 images further down the page (883 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    257 KiB

    3 images are downloaded at several times the size a phone draws them, for example chemicals.webp at 2,048 px wide, shown at 360 px. Resized copies would save about 257 KiB.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 299.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8691
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 13 links crawlers can't follow

    13 links have no real href, so search engines can't follow them.

  • 25 internal links, 2 external

    The homepage links to 25 pages on mlagroup.com and 2 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “MLA Group is India’s trusted source for high-quality industrial chemicals. Serving 44+ countries, a global leader with …”.

  • One H1 headline

    Your main headline reads: “Welcome to MLA Group of Industries: Leading Innovators in Chemical Additives Since 1975”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “MLA Group: The Leading Chemical Additive Industry”.

  • Canonical URL set

    The canonical URL is https://www.mlagroup.com/.

  • Structured data in place

    Structured data found: Organization, ProfessionalService and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mlagroup.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.mlagroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (735 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    https://www.mlagroup.com/brands has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.mlagroup.com/brands has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.mlagroup.com/brands has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.mlagroup.com/brands has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Swiper is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 635 words of copy

    The homepage carries about 635 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call Us Now”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Start Chat” and “Call Us Now”.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 8 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mlagroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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