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mlagroup.com website review
Visit site (opens in a new tab)Reviewed 23 October 202640 issues · 90 checks
This review found 40 issues worth fixing on mlagroup.com, 19 of them high impact, across 90 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.9 s |
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 3.9 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 114 ms |
| May 9, 2026 | 114 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 115 ms |
| Jul 4, 2026 | 124 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 115 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused CSS
3.3 s · 683 KiBAbout 683 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
2.5 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Improve image delivery
1.6 s · 685 KiB21 images could be 685 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
600 ms · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, googleapis.com and Google Tag Manager and others), adding 4.1 MB and 1.8 s of main-thread time.
Google CDN adds 861 ms
861 msGoogle CDN costs a phone 861 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
googleapis.com adds 439 ms
439 msgoogleapis.com costs a phone 439 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.
Google Tag Manager adds 301 ms
301 msGoogle Tag Manager costs a phone 301 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 87 ms
87 msOther Google APIs/SDKs costs a phone 87 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
33 KiB1 file is served with short cache lifetimes, so returning visitors download them again (33 KiB).
Minify CSS
23 KiB23 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 58 ms
58 msYour server sent the HTML in 58 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.0 s
6.0 sReal visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.3 s
3.3 sReal visitors wait 3.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 14.1 s
14.1 sYour largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO MLA GROUP OF INDUSTRIES: LEADING INNOVATORS IN C…”.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 616 ms
616 msScripts block taps and scrolling for 616 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 8.8 MB in 115 requests
8.8 MBYour homepage downloads 8.8 MB in 115 requests on a phone: images 4.7 MB (44), scripts 2.9 MB (34) and stylesheets 723 KiB (12). Under 2 MB keeps phones on slow connections fast.
12 images below the first screen load straight away
12 images further down the page (883 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
257 KiB3 images are downloaded at several times the size a phone draws them, for example chemicals.webp at 2,048 px wide, shown at 360 px. Resized copies would save about 257 KiB.
About 2.5 g of CO₂ per visit
2.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 299.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
25 internal links, 2 external
The homepage links to 25 pages on mlagroup.com and 2 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “MLA Group is India’s trusted source for high-quality industrial chemicals. Serving 44+ countries, a global leader with …”.
One H1 headline
Your main headline reads: “Welcome to MLA Group of Industries: Leading Innovators in Chemical Additives Since 1975”.
Title: 49 characters
Your title is a healthy 49 characters: “MLA Group: The Leading Chemical Additive Industry”.
Canonical URL set
The canonical URL is https://www.mlagroup.com/.
Structured data in place
Structured data found: Organization, ProfessionalService and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mlagroup.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.mlagroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (735 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.mlagroup.com/brands has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.mlagroup.com/brands has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.mlagroup.com/brands has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.mlagroup.com/brands has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Swiper is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 635 words of copy
The homepage carries about 635 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Call Us Now”.
4 calls to action
The homepage has 4 calls to action, for example “Contact Us”, “Start Chat” and “Call Us Now”.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 8 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mlagroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on mlagroup.com, including 23 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.