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mlivemediagroup.com website review

Visit site (opens in a new tab)Reviewed 1 November 202631 issues · 87 checks

This review found 31 issues worth fixing on mlivemediagroup.com, 16 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
115 ms82 msMay 9Oct 2490 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026110 ms
Jun 6, 2026111 ms
Jun 13, 2026103 ms
Jun 20, 202698 ms
Jun 27, 202693 ms
Jul 4, 202686 ms
Jul 11, 202693 ms
Jul 18, 202693 ms
Jul 25, 202691 ms
Aug 1, 202695 ms
Aug 8, 202698 ms
Aug 15, 202694 ms
Aug 22, 202698 ms
Aug 29, 202698 ms
Sep 5, 202692 ms
Sep 12, 202695 ms
Sep 19, 202697 ms
Sep 26, 2026100 ms
Oct 3, 2026102 ms
Oct 10, 2026104 ms
Oct 17, 202695 ms
Oct 24, 202690 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mlivemediagroup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mlivemediagroup.com at 0.4 s0.4 s
  2. mlivemediagroup.com at 0.8 s0.8 s
  3. mlivemediagroup.com at 1.1 s1.1 s
  4. mlivemediagroup.com at 1.5 s1.5 s
  5. mlivemediagroup.com at 1.9 s1.9 s
  6. mlivemediagroup.com at 2.3 s2.3 s
  7. mlivemediagroup.com at 2.6 s2.6 s
  8. mlivemediagroup.com at 3.0 s3.0 s

Speed

6 to fix60
  • Render-blocking requests

    4.0 s

    38 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    1.7 s · 345 KiB

    About 345 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Improve image delivery

    1.1 s · 954 KiB

    2 images could be 954 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Reduce unused CSS

    900 ms · 167 KiB

    About 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 104 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Hubspot and LinkedIn Ads and others), adding 353 KiB and 172 ms of main-thread time.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 804 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 68 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 68 requests on a phone: images 1.4 MB (9), scripts 748 KiB (28) and stylesheets 237 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7485
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA toggle fields must have an accessible name (5 elements)

    ARIA toggle fields must have an accessible name: 5 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    4 links inside paragraphs rely on colour alone to stand out.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (24 characters)

    Your title is only 24 characters: “Home - MLive Media Group”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 105 internal links, 29 external

    The homepage links to 105 pages on mlivemediagroup.com and 29 external pages.

5 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Michigan’s top news site and marketing agency. MLive Media Group drives growth with digital strategy, media buying, and…”.

  • Canonical URL set

    The canonical URL is https://www.mlivemediagroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mlivemediagroup.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mlivemediagroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,411 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.mlivemediagroup.com/solutions/advertising-and-media and https://www.mlivemediagroup.com/product/content-social-media use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    https://www.mlivemediagroup.com/product/digital-display-advertising, https://www.mlivemediagroup.com/product/your-brand-in-print, https://www.mlivemediagroup.com/product/search-engine-marketing, https://www.mlivemediagroup.com/product/branding, https://www.mlivemediagroup.com/product/content-social-media and https://www.mlivemediagroup.com/product/email and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 10 small tap targets

    10 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,107 words of copy

    The homepage carries about 1,107 words of visible text.

6 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Subscribe to MLive.com”, “Newsletter signup” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 56 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mlivemediagroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Company

Headquarters
Grand Rapids

Upkeep, stack, hiring and company data from programmable.info

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