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mmaglobal.com website review

Visit site (opens in a new tab)Reviewed 1 November 202646 issues · 93 checks

This review found 46 issues worth fixing on mmaglobal.com, 15 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.6 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
494 ms296 msMay 9Oct 24457 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026324 ms
May 16, 2026319 ms
May 23, 2026336 ms
May 30, 2026339 ms
Jun 6, 2026352 ms
Jun 13, 2026380 ms
Jun 20, 2026402 ms
Jun 27, 2026435 ms
Jul 4, 2026419 ms
Jul 11, 2026428 ms
Jul 18, 2026449 ms
Jul 25, 2026432 ms
Aug 1, 2026429 ms
Aug 8, 2026437 ms
Aug 15, 2026422 ms
Aug 22, 2026439 ms
Aug 29, 2026471 ms
Sep 5, 2026438 ms
Sep 12, 2026443 ms
Sep 19, 2026429 ms
Sep 26, 2026389 ms
Oct 3, 2026394 ms
Oct 10, 2026405 ms
Oct 17, 2026427 ms
Oct 24, 2026457 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mmaglobal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mmaglobal.com at 0.4 s0.4 s
  2. mmaglobal.com at 0.8 s0.8 s
  3. mmaglobal.com at 1.1 s1.1 s
  4. mmaglobal.com at 1.5 s1.5 s
  5. mmaglobal.com at 1.9 s1.9 s
  6. mmaglobal.com at 2.3 s2.3 s
  7. mmaglobal.com at 2.6 s2.6 s
  8. mmaglobal.com at 3.0 s3.0 s

Speed

11 to fix48
  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 1,002 KiB

    About 1,002 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and ContentSquare and others), adding 1.9 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 890 KiB

    120 files are served with short cache lifetimes, so returning visitors download them again (890 KiB).

  • Google Tag Manager adds 687 ms

    687 ms

    Google Tag Manager costs a phone 687 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 343 ms

    343 ms

    Facebook costs a phone 343 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 263 ms. During a long task the page ignores taps.

  • 2,616 HTML elements

    The page has 2,616 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 54 KiB

    54 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    47 KiB

    2 images could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 78 ms

    78 ms

    Your server sent the HTML in 78 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 625 ms

    625 ms

    Real visitors wait 625 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 23.5 s

    23.5 s

    The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Marketing + Media Alliance wins Gold and Silver at the 2026…”. Most of its time is element render delay (2.3 s).

  • Total Blocking Time: 719 ms

    719 ms

    Scripts block taps and scrolling for 719 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 324 ms to 457 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 765 ms

    765 ms

    Real visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 4.6 MB in 232 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 232 requests on a phone: scripts 2.3 MB (54), images 1.8 MB (97) and stylesheets 185 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    damittree-20260317.png weighs 702 KiB. On a phone connection a single image that size takes seconds.

  • 11 images in older formats

    11 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    36 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo.png at 1,461 px wide, shown at 250 px. Resized copies would save about 36 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (49 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 9288
  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (2 elements)

    Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 244 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 12 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Marketing + Media Alliance earns 2026 Gold at the…” and “MMA”). One clear main headline is easier for people and search engines.

  • 251 internal links, 5 external

    The homepage links to 251 pages on mmaglobal.com and 5 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “The MMA’s mission is to accelerate the transformation and innovation of marketing, driving business growth with closer …”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Marketing + Media Alliance / MMA”.

  • Canonical URL set

    The canonical URL is https://mmaglobal.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mmaglobal.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,608 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mmaglobal.com/llms.txt (19 KiB, 82 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://mmaglobal.com/about/board-of-directors and https://mmaglobal.com/about/board-of-directors/global all use the title “Global | MMA / Marketing + Media Alliance”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://mmaglobal.com/members and https://mmaglobal.com/about/board-of-directors/media-data-board have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://mmaglobal.com/about/board-of-directors and https://mmaglobal.com/about/board-of-directors/global use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mmaglobal.com/about/board-of-directors, whose canonical is https://mmaglobal.com/about/board-of-directors/global. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    56 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • A 9-field form

    Your longest form asks for 9 fields (1 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 833 words of copy

    The homepage carries about 833 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Subscribe”, “Register Today for MMA’s Webinar Series” and “Join the Alliance”.

  • Social proof on the page

    Social proof on the homepage: 96 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mmaglobal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 46 issues on mmaglobal.com, including 20 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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