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mlssoccer.com website review
Visit site (opens in a new tab)Reviewed 11 October 202647 issues · 96 checks
This review found 47 issues worth fixing on mlssoccer.com, 19 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.8 s |
| Apr 25, 2026 | 1.9 s |
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 157 ms |
| Apr 25, 2026 | 159 ms |
| May 2, 2026 | 161 ms |
| May 9, 2026 | 157 ms |
| May 16, 2026 | 161 ms |
| May 23, 2026 | 211 ms |
| May 30, 2026 | 207 ms |
| Jun 6, 2026 | 206 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 167 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 174 ms |
| Sep 26, 2026 | 183 ms |
| Oct 3, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
47.1 s · 6.6 MBAbout 6.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 47.1 s faster on a phone.
Use efficient cache lifetimes
37.6 s · 7.4 MB205 files are served with short cache lifetimes, so returning visitors download them again (7.4 MB).
Render-blocking requests
5.0 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.
Minify JavaScript
2.3 s · 440 KiB440 KiB could be saved by minifying JavaScript.
Reduce unused CSS
2.1 s · 329 KiBAbout 329 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Improve image delivery
1.5 s · 598 KiB8 images could be 598 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (gofevo.com, Other Google APIs/SDKs and Google Maps and others), adding 10.9 MB and 1.6 s of main-thread time.
gofevo.com adds 419 ms
419 msgofevo.com costs a phone 419 ms of main-thread work and 5.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 841 ms. During a long task the page ignores taps.
Duplicated JavaScript
650 ms · 109 KiB109 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 650 ms faster on a phone.
Other Google APIs/SDKs adds 309 ms
309 msOther Google APIs/SDKs costs a phone 309 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zip.co adds 162 ms
162 mszip.co costs a phone 162 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 201 ms
201 msGoogle Maps costs a phone 201 ms of main-thread work and 767 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,640 HTML elements
The page has 2,640 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
30 KiB30 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 70 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 24.2 s
24.2 sThe first text or image appears after 24.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 77.3 s
77.3 sYour largest element takes 77.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our third party partners use cookies, pixels, web be…”.
Speed Index: 25.3 s
25.3 sVisually, the page fills in at 25.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 88.1 s
88.1 sThe page becomes fully interactive after 88.1 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 157 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 611 ms
611 msReal visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.2 MB in 454 requests
16.2 MBYour homepage downloads 16.2 MB in 454 requests on a phone: scripts 11.3 MB (117), images 1.4 MB (102) and other files 1.2 MB (190). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
169 KiB2 images are downloaded at several times the size a phone draws them, for example MLS_GO_xcw4eo.png at 1,200 px wide, shown at 93 px. Resized copies would save about 169 KiB.
5 images in older formats
5 images (305 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (256 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.6 g of CO₂ per visit
4.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.58 g of CO₂e: 549.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
[role="img"] and [role="image"] elements must have alternative text (11 elements)
[role="img"] and [role="image"] elements must have alternative text: 11 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
[role]s are not contained by their required parent element
[role]s are not contained by their required parent element (20 elements).
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
110 internal links, 78 external
The homepage links to 110 pages on mlssoccer.com and 78 external pages.
5 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “All the latest MLS news, scores, stats, standings and highlights. Plus special coverage of US Soccer and Canada Soccer.”.
Title: 56 characters
Your title is a healthy 56 characters: “MLSsoccer.com - The Official Site of Major League Soccer”.
Canonical URL set
The canonical URL is https://www.mlssoccer.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.mlssoccer.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mlssoccer.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.mlssoccer.com/mlsquest/index all use the title “MLSsoccer.com - The Official Site of Major League Soccer”. Search engines can't tell which page to show for a search, so each competes with the others.
13 links to non-canonical URLs
Your homepage links to 13 pages by a URL that isn't their canonical one, for example https://www.mlssoccer.com/how-to-watch/index, whose canonical is https://www.mlssoccer.com/how-to-watch. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages share a meta description
https://www.mlssoccer.com/schedule/scores and https://www.mlssoccer.com/mlsquest/index use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://www.mlssoccer.com/mlsnext/index and https://www.mlssoccer.com/mlsgo/index have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.mlssoccer.com/video/index has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
33 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 691 words of copy
The homepage carries about 691 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe” and “Learn More”.
12 calls to action
The homepage has 12 calls to action, for example “Subscribe”, “Learn More” and “Schedule”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mlssoccer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Company
- Founded
- 1993
- Headquarters
- Pennsylvania Plaza
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on mlssoccer.com, including 23 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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