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mnflyangler.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 88 checks
This review found 35 issues worth fixing on mnflyangler.com, 15 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,124 of 92,153 reviewed websitesbeats 72%
- #13,155 of 48,885 online storesbeats 67%
- #12,717 of 44,070 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 175 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 199 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 196 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 189 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 185 ms |
| Aug 29, 2026 | 188 ms |
| Sep 5, 2026 | 193 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 199 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 204 ms |
| Oct 24, 2026 | 195 ms |
| Oct 31, 2026 | 179 ms |
| Nov 7, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.0 s
3.8 s
4.6 s
5.3 s
6.1 s
Speed
Use efficient cache lifetimes
3.0 s · 590 KiB25 files are served with short cache lifetimes, so returning visitors download them again (590 KiB).
Reduce unused JavaScript
2.5 s · 553 KiBAbout 553 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Improve image delivery
1.9 s · 706 KiB12 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
1.5 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,036 HTML elements
The page has 3,036 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, negate.io and weglot.com and others), adding 1.4 MB and 1.5 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
650 ms · 65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.
alia-prod.com adds 492 ms
492 msalia-prod.com costs a phone 492 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
negate.io adds 457 ms
457 msnegate.io costs a phone 457 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 57 ms
57 msShopify costs a phone 57 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
170 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.9 s
16.9 sYour largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.6 s
18.6 sThe page becomes fully interactive after 18.6 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 310 ms
310 msScripts block taps and scrolling for 310 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 636 ms
636 msReal visitors wait 636 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 425 requests
4.7 MBYour homepage downloads 4.7 MB in 425 requests on a phone: scripts 1.6 MB (97), other files 1.4 MB (274) and images 1.1 MB (22). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
103 KiB1 image is downloaded at several times the size a phone draws it, for example logo2.png-1747630539961 at 1,400 px wide, shown at 90 px. Resized copies would save about 103 KiB.
1 image in older formats
1 image (107 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
708 internal links, 6 external
The homepage links to 708 pages on mnflyangler.com and 6 external pages.
8 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Get ready for your next day on the water with fishing gear from Thorne Bros, including rods, reels, tackle, electronics…”.
One H1 headline
Your main headline reads: “Fishing Gear”.
Title: 46 characters
Your title is a healthy 46 characters: “Fishing Gear | Thorne Bros Custom Rod & Tackle”.
Canonical URL set
The canonical URL is https://www.thornebros.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thornebros.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,030 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.thornebros.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.thornebros.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.thornebros.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://www.thornebros.com/collections/end-of-line-deals, https://www.thornebros.com/customer_authentication/redirect, https://www.thornebros.com/collections/sale-items, https://www.thornebros.com/collections/thorne-bros-custom-musky-rods and https://www.thornebros.com/collections/musky-topwater-1 have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.thornebros.com/collections/end-of-line-deals, https://www.thornebros.com/customer_authentication/redirect, https://www.thornebros.com/collections/line and https://www.thornebros.com/collections/musky-swimbaits have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
7 small tap targets
7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'src')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
About 329 words of copy
The homepage carries about 329 words of visible text.
8 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Start Return”, “Shop By Brand” and “Start shopping”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mnflyangler.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Avada Cookie Consent · Redo · Multi Location Inv · Powerful Form Builder · Weglot Translate Your Store · Fbp Fast Bundle · Bm Country Blocker Ip Blocker · Klaviyo Email Marketing Sms · Boostymark Regionblock · Stack Discounts Pro · Pify Order Purchase Limit · zooomyapps.com · nfcube.com · itoris.com · govx.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on mnflyangler.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.