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mnflyangler.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 88 checks

This review found 35 issues worth fixing on mnflyangler.com, 15 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.1 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
210 ms156 msMay 23Nov 7162 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026175 ms
May 30, 2026186 ms
Jun 6, 2026196 ms
Jun 13, 2026203 ms
Jun 20, 2026196 ms
Jun 27, 2026199 ms
Jul 4, 2026196 ms
Jul 11, 2026192 ms
Jul 18, 2026196 ms
Jul 25, 2026195 ms
Aug 1, 2026189 ms
Aug 8, 2026189 ms
Aug 15, 2026186 ms
Aug 22, 2026185 ms
Aug 29, 2026188 ms
Sep 5, 2026193 ms
Sep 12, 2026196 ms
Sep 19, 2026196 ms
Sep 26, 2026199 ms
Oct 3, 2026203 ms
Oct 10, 2026204 ms
Oct 17, 2026204 ms
Oct 24, 2026195 ms
Oct 31, 2026179 ms
Nov 7, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mnflyangler.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mnflyangler.com at 0.8 s0.8 s
  2. mnflyangler.com at 1.5 s1.5 s
  3. mnflyangler.com at 2.3 s2.3 s
  4. mnflyangler.com at 3.0 s3.0 s
  5. mnflyangler.com at 3.8 s3.8 s
  6. mnflyangler.com at 4.6 s4.6 s
  7. mnflyangler.com at 5.3 s5.3 s
  8. mnflyangler.com at 6.1 s6.1 s

Speed

12 to fix54
  • Use efficient cache lifetimes

    3.0 s · 590 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (590 KiB).

  • Reduce unused JavaScript

    2.5 s · 553 KiB

    About 553 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Improve image delivery

    1.9 s · 706 KiB

    12 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.5 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,036 HTML elements

    The page has 3,036 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, negate.io and weglot.com and others), adding 1.4 MB and 1.5 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    650 ms · 65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.

  • alia-prod.com adds 492 ms

    492 ms

    alia-prod.com costs a phone 492 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • negate.io adds 457 ms

    457 ms

    negate.io costs a phone 457 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 57 ms

    57 ms

    Shopify costs a phone 57 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    170 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 16.9 s

    16.9 s

    Your largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 310 ms

    310 ms

    Scripts block taps and scrolling for 310 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 636 ms

    636 ms

    Real visitors wait 636 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 425 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 425 requests on a phone: scripts 1.6 MB (97), other files 1.4 MB (274) and images 1.1 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    103 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo2.png-1747630539961 at 1,400 px wide, shown at 90 px. Resized copies would save about 103 KiB.

  • 1 image in older formats

    1 image (107 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9094
  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 708 internal links, 6 external

    The homepage links to 708 pages on mnflyangler.com and 6 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Get ready for your next day on the water with fishing gear from Thorne Bros, including rods, reels, tackle, electronics…”.

  • One H1 headline

    Your main headline reads: “Fishing Gear”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Fishing Gear | Thorne Bros Custom Rod & Tackle”.

  • Canonical URL set

    The canonical URL is https://www.thornebros.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thornebros.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,030 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thornebros.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.thornebros.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.thornebros.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://www.thornebros.com/collections/end-of-line-deals, https://www.thornebros.com/customer_authentication/redirect, https://www.thornebros.com/collections/sale-items, https://www.thornebros.com/collections/thorne-bros-custom-musky-rods and https://www.thornebros.com/collections/musky-topwater-1 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.thornebros.com/collections/end-of-line-deals, https://www.thornebros.com/customer_authentication/redirect, https://www.thornebros.com/collections/line and https://www.thornebros.com/collections/musky-swimbaits have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'src')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix85
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

8 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Start Return”, “Shop By Brand” and “Start shopping”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mnflyangler.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Avada Cookie Consent · Redo · Multi Location Inv · Powerful Form Builder · Weglot Translate Your Store · Fbp Fast Bundle · Bm Country Blocker Ip Blocker · Klaviyo Email Marketing Sms · Boostymark Regionblock · Stack Discounts Pro · Pify Order Purchase Limit · zooomyapps.com · nfcube.com · itoris.com · govx.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Hiring

Hiring
4 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on mnflyangler.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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