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moasure.com.au website review

Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 77 checks

This review found 27 issues worth fixing on moasure.com.au, 5 of them high impact, across 77 checks. The most urgent: 3,800 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.2 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.5 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.8 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
133 ms108 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026113 ms
Jun 13, 2026113 ms
Jun 20, 2026111 ms
Jun 27, 2026111 ms
Jul 4, 2026111 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026119 ms
Aug 8, 2026116 ms
Aug 15, 2026119 ms
Aug 22, 2026113 ms
Aug 29, 2026114 ms
Sep 5, 2026117 ms
Sep 12, 2026120 ms
Sep 19, 2026121 ms
Sep 26, 2026127 ms
Oct 3, 2026127 ms
Oct 10, 2026121 ms
Oct 17, 2026130 ms
Oct 24, 2026129 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moasure.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moasure.com.au at 0.7 s0.7 s
  2. moasure.com.au at 1.3 s1.3 s
  3. moasure.com.au at 2.0 s2.0 s
  4. moasure.com.au at 2.7 s2.7 s
  5. moasure.com.au at 3.4 s3.4 s
  6. moasure.com.au at 4.0 s4.0 s
  7. moasure.com.au at 4.7 s4.7 s
  8. moasure.com.au at 5.4 s5.4 s

Speed

8 to fix60
  • 3,800 HTML elements

    The page has 3,800 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Clarity and Klaviyo and others), adding 996 KiB and 616 ms of main-thread time.

  • Improve image delivery

    300 ms · 411 KiB

    17 images could be 411 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    336 KiB

    About 336 KiB of JavaScript is downloaded but never used on this page.

  • ZenDesk adds 264 ms

    264 ms

    ZenDesk costs a phone 264 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 74 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 12.2 s

    12.2 s

    The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.345

    0.345

    The layout shifts by 0.345 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 95 ms

    95 ms

    Scripts block the page for only 95 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • Page weight: 2.8 MB in 261 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 261 requests on a phone: scripts 1,017 KiB (84), images 843 KiB (39) and other files 766 KiB (102). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    11 KiB

    1 image is downloaded at several times the size a phone draws it, for example home-hero-logo-8.webp at 390 px wide, shown at 120 px. Resized copies would save about 11 KiB.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 9698
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Moasure | Measure Area, Volume & Elevation with Motion – Moasure Australia”.

  • Meta description is long (216 characters)

    Your meta description is 216 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 113 internal links, 13 external

    The homepage links to 113 pages on moasure.com.au and 13 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://moasure.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moasure.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,577 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moasure.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 12 pages without a meta description

    https://moasure.com.au/pages/discover-moasure, https://moasure.com.au/pages/discover-moasure-lx1, https://moasure.com.au/products/moasure-lx1, https://moasure.com.au/pages/industries-landscaping, https://moasure.com.au/pages/industries-civil-construction and https://moasure.com.au/pages/industries-asphalt and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://moasure.com.au/pages/industries-decking has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 500 words of copy

    The homepage carries about 500 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “We’re online, skip the queue Call us now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “Shop Moasure 2 PRO” and “Shop Moasure LX1”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moasure.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Instant Ai Page Builder · Videowise Video Commerce · Judge Me Reviews · Orbe Geolocation · getsitecontrol.com · herokuapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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