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mnpdigital.ca website review
Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 84 checks
This review found 42 issues worth fixing on mnpdigital.ca, 18 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 148 ms |
| May 16, 2026 | 143 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 143 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 95 ms |
| Sep 19, 2026 | 118 ms |
| Sep 26, 2026 | 114 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.3 s · 627 KiBAbout 627 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
3.6 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Use efficient cache lifetimes
2.1 s · 343 KiB16 files are served with short cache lifetimes, so returning visitors download them again (343 KiB).
Reduce unused CSS
1.4 s · 233 KiBAbout 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
200 ms · 828 KiB25 images could be 828 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 1.1 MB and 858 ms of main-thread time.
Google Tag Manager adds 447 ms
447 msGoogle Tag Manager costs a phone 447 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
36 KiB36 KiB could be saved by minifying CSS.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.5 s
21.5 sYour largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Business of AI 2026: From adoption to advantage in Cana…”.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 54% slower for real visitors
+54%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 248 ms
248 msScripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Tap response (INP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 226 requests
6.3 MBYour homepage downloads 6.3 MB in 226 requests on a phone: images 3.9 MB (92), scripts 1.7 MB (51) and stylesheets 326 KiB (27). Under 2 MB keeps phones on slow connections fast.
16 images below the first screen load straight away
16 images further down the page (714 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
10 images in older formats
10 images (563 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images far larger than shown
198 KiB5 images are downloaded at several times the size a phone draws them, for example career4.jpg at 836 px wide, shown at 173 px. Resized copies would save about 198 KiB.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
8 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (11 characters)
Your title is only 11 characters: “MNP Digital”. Between 30 and 65 characters leaves room to say what you do and for whom.
30 links with vague text
30 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
136 internal links, 5 external
The homepage links to 136 pages on mnpdigital.ca and 5 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “From productivity to possibility, we bring a pragmatic approach to your transformation, with full digital services for …”.
Canonical URL set
The canonical URL is https://mnpdigital.ca/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mnpdigital.ca/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://mnpdigital.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,075 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://mnpdigital.ca/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
45 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 477 words of copy
The homepage carries about 477 words of visible text.
3 checks passed
23 calls to action
The homepage has 23 calls to action, for example “Contact”, “Contact Us” and “LEARN MORE”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mnpdigital.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on mnpdigital.ca, including 21 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.