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mobikwik.com website review

Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 73 checks

This review found 39 issues worth fixing on mobikwik.com, 13 of them high impact, across 73 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.3 s5.1 sMay 16Oct 315.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.3 s
May 23, 20265.3 s
May 30, 20265.3 s
Jun 6, 20265.3 s
Jun 13, 20265.3 s
Jun 20, 20265.4 s
Jun 27, 20265.4 s
Jul 4, 20265.5 s
Jul 11, 20265.6 s
Jul 18, 20265.6 s
Jul 25, 20265.6 s
Aug 1, 20265.6 s
Aug 8, 20265.5 s
Aug 15, 20265.5 s
Aug 22, 20265.5 s
Aug 29, 20265.5 s
Sep 5, 20265.7 s
Sep 12, 20266.0 s
Sep 19, 20266.2 s
Sep 26, 20266.2 s
Oct 3, 20266.1 s
Oct 10, 20266.0 s
Oct 17, 20265.9 s
Oct 24, 20265.9 s
Oct 31, 20265.9 s
Real-visitor tap response (INP)75th percentile, phones
445 ms304 msMay 16Oct 31332 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026411 ms
May 23, 2026418 ms
May 30, 2026429 ms
Jun 6, 2026421 ms
Jun 13, 2026415 ms
Jun 20, 2026400 ms
Jun 27, 2026378 ms
Jul 4, 2026375 ms
Jul 11, 2026381 ms
Jul 18, 2026381 ms
Jul 25, 2026375 ms
Aug 1, 2026375 ms
Aug 8, 2026364 ms
Aug 15, 2026356 ms
Aug 22, 2026350 ms
Aug 29, 2026335 ms
Sep 5, 2026320 ms
Sep 12, 2026322 ms
Sep 19, 2026325 ms
Sep 26, 2026329 ms
Oct 3, 2026338 ms
Oct 10, 2026338 ms
Oct 17, 2026339 ms
Oct 24, 2026337 ms
Oct 31, 2026332 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mobikwik.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mobikwik.com at 0.5 s0.5 s
  2. mobikwik.com at 1.0 s1.0 s
  3. mobikwik.com at 1.5 s1.5 s
  4. mobikwik.com at 2.0 s2.0 s
  5. mobikwik.com at 2.5 s2.5 s
  6. mobikwik.com at 2.9 s2.9 s
  7. mobikwik.com at 3.4 s3.4 s
  8. mobikwik.com at 3.9 s3.9 s

Speed

5 to fix87
  • Use efficient cache lifetimes

    300 ms · 1.0 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused CSS

    750 ms · 83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Improve image delivery

    141 KiB

    6 images could be 141 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 1 KiB and 0 ms of main-thread time.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 14 ms of it running JavaScript. That is comfortably low.

  • Server response: 211 ms

    211 ms

    Your server sent the HTML in 211 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 416 ms

    416 ms

    Real visitors wait 416 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tech Solutions for all Businesses”. Most of its time is element render delay (1.8 s).

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 737 ms

    737 ms

    Real visitors wait 737 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 411 ms to 332 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 3.0 s

    3.0 s

    The page is fully interactive after 3.0 s.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 5 images in older formats

    5 images (279 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (234 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 52.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.6 MB in 80 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 80 requests on a phone: media 781 KiB (1), images 591 KiB (59) and stylesheets 93 KiB (18). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 6584
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (3 elements)

    Heading levels should only increase by one: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Orphan list items

    Some list items are not inside a list.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9263
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.mobikwik.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at mobikwik.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Online Mobile & DTH Recharge, Bill Payments, Easy Recharge”.

  • Structured data in place

    Structured data found: Organization.

AI search readiness

1 to fix62
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 1,542 words, but the HTML your server sends has only 2. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

1 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Best practices

1 to fixGoogle 8897
  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,542 words of copy

    The homepage carries about 1,542 words of visible text.

1 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Signup”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobikwik.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
2009
Headquarters
Gurgaon

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on mobikwik.com, including 13 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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