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mobicom.mn website review

Visit site (opens in a new tab)Reviewed 4 November 202646 issues · 77 checks

This review found 46 issues worth fixing on mobicom.mn, 25 of them high impact, across 77 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.2 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.0 s
May 23, 20264.1 s
May 30, 20264.1 s
Jun 6, 20264.2 s
Jun 13, 20264.3 s
Jun 20, 20264.2 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.2 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.4 s
Aug 8, 20264.4 s
Aug 15, 20264.3 s
Aug 22, 20264.3 s
Aug 29, 20264.2 s
Sep 5, 20263.8 s
Sep 12, 20263.6 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
935 ms244 msMay 16Oct 31377 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026324 ms
May 23, 2026337 ms
May 30, 2026349 ms
Jun 6, 2026360 ms
Jun 13, 2026376 ms
Jun 20, 2026531 ms
Jun 27, 2026745 ms
Jul 4, 2026855 ms
Jul 11, 2026829 ms
Jul 18, 2026617 ms
Jul 25, 2026430 ms
Aug 1, 2026389 ms
Aug 8, 2026411 ms
Aug 15, 2026418 ms
Aug 22, 2026409 ms
Aug 29, 2026400 ms
Sep 5, 2026385 ms
Sep 12, 2026371 ms
Sep 19, 2026367 ms
Sep 26, 2026362 ms
Oct 3, 2026354 ms
Oct 10, 2026361 ms
Oct 17, 2026368 ms
Oct 24, 2026372 ms
Oct 31, 2026377 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mobicom.mn (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mobicom.mn at 2.0 s2.0 s
  2. mobicom.mn at 4.1 s4.1 s
  3. mobicom.mn at 6.1 s6.1 s
  4. mobicom.mn at 8.2 s8.2 s
  5. mobicom.mn at 10.2 s10.2 s
  6. mobicom.mn at 12.3 s12.3 s
  7. mobicom.mn at 14.3 s14.3 s
  8. mobicom.mn at 16.4 s16.4 s

Speed

12 to fix19
  • Use efficient cache lifetimes

    10.4 s · 46.5 MB

    196 files are served with short cache lifetimes, so returning visitors download them again (46.5 MB).

  • Reduce unused JavaScript

    11.3 s · 1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.3 s faster on a phone.

  • Improve image delivery

    5.0 s · 1.1 MB

    4 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Render-blocking requests

    5.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.1 s.

  • Reduce unused CSS

    2.0 s · 299 KiB

    About 299 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,128 HTML elements

    The page has 3,128 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and maze.co and others), adding 969 KiB and 578 ms of main-thread time.

  • Google Tag Manager adds 397 ms

    397 ms

    Google Tag Manager costs a phone 397 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    310 ms · 23 KiB

    23 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Document request latency

    34 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 518 ms

    518 ms

    Your server sent the HTML in 518 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.1 s

    5.1 s

    Real visitors wait 5.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 46.4 s

    46.4 s

    Your largest element takes 46.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Хэрэглэгч танд баярлалаа Бидний 30 жилийн түүхийг хамтдаа б…”.

  • Speed Index: 25.9 s

    25.9 s

    Visually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.4 s

    46.4 s

    The page becomes fully interactive after 46.4 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.936

    0.936

    The layout shifts by 0.936 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 961 ms

    961 ms

    Scripts block taps and scrolling for 961 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 437 ms

    437 ms

    Real visitors wait 437 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 324 ms to 377 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 443 ms

    443 ms

    Real visitors wait 443 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 52.4 MB in 286 requests

    52.4 MB

    Your homepage downloads 52.4 MB in 286 requests on a phone: images 46.3 MB (203), scripts 3.8 MB (50) and other files 976 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 14.9 g of CO₂ per visit

    14.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.86 g of CO₂e: 1783.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7684
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 checks passed
  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8367
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Мобиком Корпораци”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (38 characters)

    Your meta description is only 38 characters: “Монголын анхны үүрэн холбооны оператор”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mobicom.mn/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    4%

    A phone browser shows 227 words, but the HTML your server sends has only 10. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mobicom.mn/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9293
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 227 words

    The homepage has only about 227 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobicom.mn, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
MobiCom Corporation

Company

Founded
1996
Headquarters
Ulaanbaatar

Upkeep, stack, hiring and company data from programmable.info

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