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mobot.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 85 checks

This review found 38 issues worth fixing on mobot.com, 13 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s783 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 2026984 ms
Oct 10, 2026947 ms
Oct 17, 2026902 ms
Oct 24, 2026895 ms
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
125 ms92 msMay 16Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026116 ms
May 30, 2026111 ms
Jun 6, 2026105 ms
Jun 20, 202696 ms
Jun 27, 2026113 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026105 ms
Aug 1, 2026103 ms
Aug 8, 2026106 ms
Aug 15, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026111 ms
Sep 12, 2026104 ms
Sep 26, 2026114 ms
Oct 3, 2026111 ms
Oct 17, 2026111 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mobot.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mobot.com at 1.1 s1.1 s
  2. mobot.com at 2.3 s2.3 s
  3. mobot.com at 3.4 s3.4 s
  4. mobot.com at 4.6 s4.6 s
  5. mobot.com at 5.7 s5.7 s
  6. mobot.com at 6.8 s6.8 s
  7. mobot.com at 8.0 s8.0 s
  8. mobot.com at 9.1 s9.1 s

Speed

10 to fix56
  • Use efficient cache lifetimes

    4.0 s · 746 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (746 KiB).

  • Reduce unused JavaScript

    3.3 s · 628 KiB

    About 628 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Klaviyo and Shopify and others), adding 2.0 MB and 1.0 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 399 ms. During a long task the page ignores taps.

  • route.com adds 338 ms

    338 ms

    route.com costs a phone 338 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 237 ms

    237 ms

    Shopify costs a phone 237 ms of main-thread work and 806 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 240 ms

    240 ms

    Klaviyo costs a phone 240 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,626 HTML elements

    The page has 1,626 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    100 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

  • Improve image delivery

    50 ms · 70 KiB

    3 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide-show-item#block-template--26160704749815__7a55e0b6-9e…”.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 289 ms

    289 ms

    Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 430 ms

    430 ms

    Real visitors wait 430 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 37% faster for real visitors

    -37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.8 MB in 535 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 535 requests on a phone: scripts 1.9 MB (220), other files 1.3 MB (258) and images 1.0 MB (22). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8987
  • ARIA commands must have an accessible name (7 elements)

    ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

  • Links must have discernible text (7 elements)

    Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 79 internal links, 9 external

    The homepage links to 79 pages on mobot.com and 9 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Do you struggle with muscle pain? Mobot's foam roller bottle offers targeted therapy & hydration. Get yours now, and ex…”.

  • One H1 headline

    Your main headline reads: “MOBOT”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Mobot®: Original Foam Roller Water Bottle for Therapy & Hydration”.

  • Canonical URL set

    The canonical URL is https://mobot.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mobot.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix52
  • 1 linked page is broken

    Your homepage links to /collections/30-sale, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /collections/shop-by-size and /collections/foam-roller-water-bottles all use the title “MOBOT Foam Roller Water Bottles – Shop All Sizes”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /pages/learn and /pages/roll-models have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /collections/shop-by-size and /collections/foam-roller-water-bottles use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/shop-by-size, whose canonical is /collections/foam-roller-water-bottles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /pages/about, /pages/founders-story and /pages/roll-models have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 16 words

    The homepage has only about 16 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “FSA/HSA Eligible - SHOP NOW”, “Shop Now” and “Shop”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 10 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Okendo · Hulk Form Builder · Klaviyo Email Marketing Sms · Region Restrictions · Monk Free Gift With Purchase · route.com · goaffpro.com · insprd.tech · superfiliate-cdn.com · Selleasy

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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