Website review, no card needed
moderntribe.com website review
Visit site (opens in a new tab)Reviewed 6 November 202624 issues · 105 checks
This review found 24 issues worth fixing on moderntribe.com, 6 of them high impact, across 105 checks. The most urgent: main-thread work: 4.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,889 of 85,787 reviewed websitesbeats 90%
- #3,134 of 43,793 online storesbeats 89%
- #3,030 of 39,119 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 184 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 192 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 197 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 199 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 189 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 200 ms |
| Sep 5, 2026 | 199 ms |
| Sep 12, 2026 | 197 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 181 ms |
| Oct 3, 2026 | 175 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 172 ms |
| Oct 24, 2026 | 176 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.2 s
2.9 s
3.6 s
4.3 s
5.1 s
5.8 s
moderntribe.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,513 HTML elements
The page has 3,513 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
600 ms · 983 KiBAbout 983 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Google Tag Manager and productcustomizer.com and others), adding 1.7 MB and 776 ms of main-thread time.
Improve image delivery
307 KiB10 images could be 307 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
rebuyengine.com adds 211 ms
211 msrebuyengine.com costs a phone 211 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 193 ms
193 msGoogle Tag Manager costs a phone 193 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
100 ms · 175 KiB22 files are served with short cache lifetimes, so returning visitors download them again (175 KiB).
Minify JavaScript
150 ms · 90 KiB90 KiB could be saved by minifying JavaScript.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
84 KiBPolyfills for old browsers add 84 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Handmade Pickle Menorah”.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 272 ms
272 msScripts block taps and scrolling for 272 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 184 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 123 ms
123 msReal visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 536 ms
536 msReal visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 298 requests
4.1 MBYour homepage downloads 4.1 MB in 298 requests on a phone: scripts 1.9 MB (121), other files 789 KiB (117) and images 646 KiB (19). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Light It Up”). One clear main headline is easier for people and search engines.
750 internal links, 4 external
The homepage links to 750 pages on moderntribe.com and 4 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Contemporary Judaica from 220+ artists — menorahs, mezuzahs, seder plates, and Jewish jewelry with modern design. Free …”.
Title: 58 characters
Your title is a healthy 58 characters: “Modern Judaica & Jewish Gifts | 220+ Artists | ModernTribe”.
Canonical URL set
The canonical URL is https://moderntribe.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://moderntribe.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,231 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=6001093&Ver=2&mid=d242b611-db02-4507-9a0d-3b92c8849f92&bo=1&sid=f13ab2f0d9fd11f1b1c7cd36b9039f4c&vid=f13ada90d9fd11f191093d5bf99ec106&vids=1&msclkid=N&pi=918639831&lg=.
5 small tap targets
5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (moderntribe.com).
Valid certificate (42 days left)
The certificate from Google Trust Services · WR1 verifies for moderntribe.com and is valid for another 42 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://moderntribe.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
moderntribe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
moderntribe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsmoderntribe.com was registered in Aug 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2029
moderntribe.com is registered until Aug 2029.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 517 words of copy
The homepage carries about 517 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Hanukkah” and “Shop Menorahs”.
13 calls to action
The homepage has 13 calls to action, for example “Shop All”, “Makher Shop” and “Contact Us”.
11 short forms
11 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 36 customer or partner logos, a star rating and “115k+ happy customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be moderntribe.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:204.93.213.45 redirect=_spf.postaffiliatepro.com include:_spf.google.com include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
42 cookies set on arrival
42Opening the homepage sets 42 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Blockify Fraud Filter · Gift Reggie Gift Registry · Attentive · Elevar Conversion Tracking · Digioh · Klaviyo Email Marketing Sms · Sortd Merchandiser · Judge Me Reviews · Region Restrictions · productcustomizer.com · w3apps.co · printful.com · gorgias.chat · attn.tv · nfcube.com · rebuyengine.com · digitaloceanspaces.com · 9gtb.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on moderntribe.com, including 14 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.