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monpurse.com website review

Visit site (opens in a new tab)Reviewed 27 October 202632 issues · 77 checks

This review found 32 issues worth fixing on monpurse.com, 9 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.2 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
154 ms87 msMay 9Sep 5112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 202695 ms
May 30, 202698 ms
Jun 6, 2026112 ms
Jun 13, 2026128 ms
Jun 20, 2026126 ms
Jun 27, 2026120 ms
Jul 4, 2026116 ms
Jul 11, 2026104 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026130 ms
Aug 8, 2026146 ms
Aug 15, 2026121 ms
Aug 22, 2026125 ms
Aug 29, 2026113 ms
Sep 5, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of monpurse.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. monpurse.com at 0.4 s0.4 s
  2. monpurse.com at 0.8 s0.8 s
  3. monpurse.com at 1.1 s1.1 s
  4. monpurse.com at 1.5 s1.5 s
  5. monpurse.com at 1.9 s1.9 s
  6. monpurse.com at 2.3 s2.3 s
  7. monpurse.com at 2.6 s2.6 s
  8. monpurse.com at 3.0 s3.0 s

Speed

7 to fix51
  • Reduce unused JavaScript

    1.9 s · 338 KiB

    About 338 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    2.2 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Clarity and others), adding 878 KiB and 696 ms of main-thread time.

  • Google Tag Manager adds 357 ms

    357 ms

    Google Tag Manager costs a phone 357 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 98 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (98 KiB).

  • Reduce unused CSS

    300 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    143 KiB

    4 images could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 83 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix57
  • Largest Contentful Paint: 16.2 s

    16.2 s

    Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “"blackpassport-new.jpg"”.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 372 ms

    372 ms

    Scripts block taps and scrolling for 372 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 233 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 233 requests on a phone: scripts 1.2 MB (72), images 1.0 MB (33) and other files 804 KiB (117). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6912ffab98ecc14dfee10427_400x800_crop_center.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 107.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8594
  • Links must have discernible text (2 elements)

    Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (196 characters)

    Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 157 internal links, 0 external

    The homepage links to 157 pages on monpurse.com and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Mon Purse AU”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “MON | Personalised Leather Bags And Accessories”.

  • Canonical URL set

    The canonical URL is https://monpurse.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://monpurse.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (469 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://monpurse.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://monpurse.com/en-us/collections/personalised-leather-travel-wallet and https://monpurse.com/collections/personalised-leather-travel-wallet all use the title “Personalised Leather Travel Wallet I Mon Purse”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://monpurse.com/en-us/collections/magsafe-wallet and https://monpurse.com/en-us/collections/personalised-apple-watch-bands have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://monpurse.com/en-us/collections/personalised-leather-travel-wallet and https://monpurse.com/collections/personalised-leather-travel-wallet use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://monpurse.com/collections/personalised-leather-travel-wallet, whose canonical is https://monpurse.com/en-us/collections/personalised-leather-travel-wallet. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9663
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27027812&Ver=2&mid=6e68d74b-4102-44cc-ac12-22e197ac3bf9&bo=1&sid=0b4f6fa0d1bf11f1bea92166cf069449&vid=0b4f7d00d1bf11f1a6dca5744e6e5683&vids=1&msclkid=N&pi=918639831&lg.

  • 29 small tap targets

    29 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 169 words

    The homepage has only about 169 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “SHOP ALL”, “SHOP ALL ACCESSORIES” and “Start shopping”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monpurse.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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