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monse.com website review

Visit site (opens in a new tab)Reviewed 11 November 202622 issues · 75 checks

This review found 22 issues worth fixing on monse.com, 3 of them high impact, across 75 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
261 ms121 msMay 23Nov 7176 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026137 ms
Jun 6, 2026143 ms
Jun 13, 2026153 ms
Jun 20, 2026150 ms
Jun 27, 2026157 ms
Jul 4, 2026154 ms
Jul 11, 2026162 ms
Jul 18, 2026173 ms
Jul 25, 2026195 ms
Aug 1, 2026245 ms
Aug 8, 2026223 ms
Aug 15, 2026196 ms
Aug 22, 2026180 ms
Aug 29, 2026179 ms
Sep 5, 2026177 ms
Sep 12, 2026175 ms
Sep 19, 2026165 ms
Sep 26, 2026169 ms
Oct 3, 2026168 ms
Oct 10, 2026171 ms
Oct 17, 2026177 ms
Oct 24, 2026172 ms
Oct 31, 2026168 ms
Nov 7, 2026176 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of monse.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. monse.com at 0.4 s0.4 s
  2. monse.com at 0.8 s0.8 s
  3. monse.com at 1.1 s1.1 s
  4. monse.com at 1.5 s1.5 s
  5. monse.com at 1.9 s1.9 s
  6. monse.com at 2.3 s2.3 s
  7. monse.com at 2.6 s2.6 s
  8. monse.com at 3.0 s3.0 s

Speed

4 to fix89
  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Clarity, Klaviyo and userway.org and others), adding 1.5 MB and 270 ms of main-thread time.

  • Shopify adds 42 ms

    42 ms

    Shopify costs a phone 42 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    120 KiB

    2 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    48 KiB

    About 48 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    22 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 883 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 674 ms

    674 ms

    Real visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 3.5 s

    3.5 s

    The page is fully interactive after 3.5 s.

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Fall / Winter 2026 Has Arrived Shop now”.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 5 ms

    5 ms

    Scripts block the page for only 5 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 229 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 229 requests on a phone: images 1.2 MB (13), other files 711 KiB (64) and scripts 674 KiB (137). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10094
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is short (22 characters)

    Your title is only 22 characters: “MONSE Official US Site”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 108 internal links, 6 external

    The homepage links to 108 pages on monse.com and 6 external pages.

6 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “Deconstructed tailoring and graphic prints combine to give MONSE clothing its emblematic casual look.”.

  • One H1 headline

    Your main headline reads: “MONSE”.

  • Canonical URL set

    The canonical URL is https://monse.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://monse.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://monse.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    https://monse.com/collections/fall-winter-2026, https://monse.com/collections/new-arrivals, https://monse.com/collections/pre-fall-2026, https://monse.com/collections/fall-plaid, https://monse.com/collections/deconstructed-tailoring and https://monse.com/collections/summer-shirting and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://monse.com/collections/fall-winter-2026, https://monse.com/collections/new-arrivals, https://monse.com/collections/pre-fall-2026, https://monse.com/collections/fall-plaid, https://monse.com/collections/deconstructed-tailoring and https://monse.com/collections/summer-shirting and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 95 words

    The homepage has only about 95 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Shop now” and “Contact Us”.

  • 4 short forms

    4 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monse.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Microsoft Clarity

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Employees
130
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 22 issues on monse.com, including 7 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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