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mool.fr website review

Visit site (opens in a new tab)Reviewed 6 November 202647 issues · 88 checks

This review found 47 issues worth fixing on mool.fr, 17 of them high impact, across 88 checks. The most urgent: page weight: 14.4 MB in 301 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
239 ms200 msMay 16Oct 31204 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026216 ms
May 23, 2026219 ms
May 30, 2026221 ms
Jun 6, 2026221 ms
Jun 13, 2026224 ms
Jun 20, 2026222 ms
Jun 27, 2026230 ms
Jul 4, 2026230 ms
Jul 11, 2026230 ms
Jul 18, 2026234 ms
Jul 25, 2026230 ms
Aug 1, 2026230 ms
Aug 8, 2026230 ms
Aug 15, 2026225 ms
Aug 22, 2026220 ms
Aug 29, 2026218 ms
Sep 5, 2026217 ms
Sep 12, 2026216 ms
Sep 19, 2026217 ms
Sep 26, 2026218 ms
Oct 3, 2026219 ms
Oct 10, 2026219 ms
Oct 17, 2026215 ms
Oct 24, 2026211 ms
Oct 31, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mool.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mool.fr at 0.8 s0.8 s
  2. mool.fr at 1.6 s1.6 s
  3. mool.fr at 2.4 s2.4 s
  4. mool.fr at 3.2 s3.2 s
  5. mool.fr at 4.0 s4.0 s
  6. mool.fr at 4.8 s4.8 s
  7. mool.fr at 5.6 s5.6 s
  8. mool.fr at 6.4 s6.4 s

Speed

12 to fix47
  • Render-blocking requests

    1.3 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (amaicdn.com, Shopify and yuma.ai and others), adding 12.3 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    940 ms · 725 KiB

    About 725 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 940 ms faster on a phone.

  • Shopify adds 326 ms

    326 ms

    Shopify costs a phone 326 ms of main-thread work and 11.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    550 ms · 457 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (457 KiB).

  • amaicdn.com adds 441 ms

    441 ms

    amaicdn.com costs a phone 441 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

  • yuma.ai adds 185 ms

    185 ms

    yuma.ai costs a phone 185 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,546 HTML elements

    The page has 1,546 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    200 ms · 181 KiB

    6 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Legacy JavaScript

    60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.5 s

    26.5 s

    The page becomes fully interactive after 26.5 s. Good is under 3.8 s.

  • Total Blocking Time: 660 ms

    660 ms

    Scripts block taps and scrolling for 660 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.137

    0.137

    The layout shifts by 0.137 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 216 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 414 ms

    414 ms

    Real visitors wait 414 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix14
  • Page weight: 14.4 MB in 301 requests

    14.4 MB

    Your homepage downloads 14.4 MB in 301 requests on a phone: media 9.1 MB (2), images 2.2 MB (36) and scripts 2.0 MB (113). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    1.9 MB

    7 images are downloaded at several times the size a phone draws them, for example Page-Produit-Shooting-Marion-2024-_2.webp at 2,500 px wide, shown at 80 px. Resized copies would save about 1.9 MB.

  • 1 image over 500 KB

    Page-Produit-Shooting-Marion-2024-_2.webp weighs 491 KiB. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    PHOTOS-PRODUITS_38d612d9-3c32-4417-acb7-7fff0d880b5f.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.1 g of CO₂ per visit

    4.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.07 g of CO₂e: 488.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9090
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    10 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9276
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Mool - Marque française spécialisée dans les protections menstruelles – Mool France”.

  • Meta description is long (258 characters)

    Your meta description is 258 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization, Product and WebSite) but with 2 problems, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 74 internal links, 18 external

    The homepage links to 74 pages on mool.fr and 18 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.mool.fr/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mool.fr/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mool.fr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (499 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.mool.fr/collections/nos-culottes and https://www.mool.fr/collections/collants have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343047144&tm=shpfy_ui&Ver=2&mid=c58f45b8-6138-433a-9927-26b888efb090&bo=1&sid=db51b460d9fb11f18c57b17b09016830&vid=db51da60d9fb11f18f33f7242498380f&vids=1&msclkid=N&pi.

  • 26 small tap targets

    26 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 596 words of copy

    The homepage carries about 596 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact pro” and “Contact”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Meta Pixel, Microsoft Ads, Microsoft Clarity, Pinterest Tag and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mool.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pagefly Ai Page Builder · T Lab Ai Translate · Reelup Shoppable Videos Reels · Gsc Countdown Timer · Videowise Video Commerce · Gdpr Production · Slide Cart · loox.io · jsdelivr.net · attn.tv · baback.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on mool.fr, including 21 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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