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moom.health website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 74 checks

This review found 30 issues worth fixing on moom.health, 10 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.9 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.7 s
May 30, 20263.8 s
Jun 6, 20263.4 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.5 s
Jul 25, 20263.6 s
Aug 1, 20263.7 s
Aug 8, 20263.7 s
Aug 15, 20263.6 s
Aug 22, 20263.5 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20264.0 s
Sep 19, 20264.1 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Oct 10, 20263.8 s
Oct 17, 20263.6 s
Oct 24, 20263.4 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
251 ms145 msMay 16Oct 31224 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026196 ms
May 23, 2026234 ms
May 30, 2026239 ms
Jun 6, 2026209 ms
Jun 13, 2026177 ms
Jun 20, 2026162 ms
Jun 27, 2026157 ms
Jul 4, 2026161 ms
Jul 11, 2026162 ms
Jul 18, 2026165 ms
Jul 25, 2026181 ms
Aug 1, 2026191 ms
Aug 8, 2026196 ms
Aug 15, 2026201 ms
Aug 22, 2026196 ms
Aug 29, 2026193 ms
Sep 5, 2026197 ms
Sep 12, 2026199 ms
Sep 19, 2026206 ms
Sep 26, 2026220 ms
Oct 3, 2026223 ms
Oct 10, 2026231 ms
Oct 17, 2026237 ms
Oct 24, 2026229 ms
Oct 31, 2026224 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moom.health (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moom.health at 0.4 s0.4 s
  2. moom.health at 0.8 s0.8 s
  3. moom.health at 1.3 s1.3 s
  4. moom.health at 1.7 s1.7 s
  5. moom.health at 2.1 s2.1 s
  6. moom.health at 2.5 s2.5 s
  7. moom.health at 2.9 s2.9 s
  8. moom.health at 3.4 s3.4 s

Speed

5 to fix52
  • Improve image delivery

    1.4 s · 220 KiB

    7 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 1,502 HTML elements

    The page has 1,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • 8 third-party services on the page

    8 third-party services load with your homepage (flash-speed.com, Cloudflare CDN and Shopify and others), adding 358 KiB and 7 ms of main-thread time.

  • Use efficient cache lifetimes

    9 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 32 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Cumulative Layout Shift: 0.741

    0.741

    The layout shifts by 0.741 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Real-user INP: 305 ms

    305 ms

    Real visitors wait 305 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 196 ms to 224 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 667 ms

    667 ms

    Real visitors wait 667 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.1 s

    2.1 s

    Visually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    moom_bogo_SG_mobile_750x1000_1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (294 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 48.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.4 MB in 78 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 78 requests on a phone: images 600 KiB (30), scripts 503 KiB (29) and fonts 178 KiB (6). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8594
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (18 characters)

    Your title is only 18 characters: “Moom Health - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (51 characters)

    Your meta description is only 51 characters: “Moom creates supplements for the modern Asian woman”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 117 internal links, 7 external

    The homepage links to 117 pages on moom.health and 7 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://moom.health/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moom.health/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,066 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moom.health/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://moom.health/products/happy-hormones-white-peach declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://moom.health/products/happy-hormones-white-peach all use the title “Moom Health - Home”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://moom.health/collections/bogo-2026 and https://moom.health/pages/about have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://moom.health/collections/bogo-2026, https://moom.health/pages/about, https://moom.health/pages/take-quiz, https://moom.health/pages/club-moom and https://moom.health/products/happy-hormones-white-peach have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 11 small tap targets

    11 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • A 14-field form

    Your longest form asks for 14 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 723 words of copy

    The homepage carries about 723 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop our BIGGEST BOGO SALE now 🎉✌️” and “Shop All”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop our BIGGEST BOGO SALE now 🎉✌️”, “Shop” and “Shop All”.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moom.health, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Hulk Form Builder · Loyalty Rewards And Referrals · Triplewhale · Judge Me Reviews · Uppromote Affiliate · Klaviyo Email Marketing Sms · Gempages Builder · Simprosys Google Shopping Feed · Easylocation · Affliate By Secomapp · Freegifts · rechargecdn.com · nfcube.com · hextom.com · bogos.io · goaffpro.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Company

Headquarters
Singapore

Upkeep, stack, hiring and company data from programmable.info

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