Website review, no card needed

moonboon.at logo

moonboon.at website review

Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 92 checks

This review found 40 issues worth fixing on moonboon.at, 15 of them high impact, across 92 checks. The most urgent: page weight: 21.5 MB in 335 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
116 ms93 msMay 23Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026104 ms
Jun 13, 2026101 ms
Jun 20, 2026101 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026107 ms
Jul 18, 2026106 ms
Jul 25, 2026111 ms
Aug 1, 2026107 ms
Aug 8, 2026111 ms
Aug 15, 2026113 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026108 ms
Sep 12, 2026110 ms
Sep 19, 2026112 ms
Sep 26, 2026113 ms
Oct 3, 2026109 ms
Oct 10, 2026106 ms
Oct 17, 2026103 ms
Oct 24, 202696 ms
Oct 31, 202698 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moonboon.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moonboon.at at 0.6 s0.6 s
  2. moonboon.at at 1.2 s1.2 s
  3. moonboon.at at 1.8 s1.8 s
  4. moonboon.at at 2.4 s2.4 s
  5. moonboon.at at 3.0 s3.0 s
  6. moonboon.at at 3.5 s3.5 s
  7. moonboon.at at 4.1 s4.1 s
  8. moonboon.at at 4.7 s4.7 s

Speed

9 to fix66
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,585 HTML elements

    The page has 3,585 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    100 ms · 1.5 MB

    6 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 261 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and cookieinformation.com and others), adding 866 KiB and 528 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 164 KiB

    About 164 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 223 ms

    223 ms

    Klaviyo costs a phone 223 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Reduce unused CSS

    150 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Einige Cookies werden für Statistiken verwendet, andere wer…”.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 183 ms

    183 ms

    Scripts block the page for only 183 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.054

    0.054

    The layout barely moves while loading (CLS 0.054, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 21.5 MB in 335 requests

    21.5 MB

    Your homepage downloads 21.5 MB in 335 requests on a phone: media 16.7 MB (3), images 2.0 MB (91) and other files 1.2 MB (115). Under 2 MB keeps phones on slow connections fast.

  • About 6.1 g of CO₂ per visit

    6.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.08 g of CO₂e: 729.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

15 to fixGoogle 8083
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 67 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 15 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7787
  • Meta description is long (183 characters)

    Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://moonboon.de)”.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 292 internal links, 42 external

    The homepage links to 292 pages on moonboon.at and 42 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Gemütlich bei jedem Wetter”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Moonboon | Mehr und besserer Schlaf für dein Kind”.

  • Canonical URL set

    The canonical URL is https://moonboon.at/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moonboon.at/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,691 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moonboon.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 3 linked pages hidden from search

    https://moonboon.at/pages/oft-gestellte-fragen-zu-klarna, https://moonboon.at/products/ovale-wiege and https://moonboon.at/collections/zubehor-fur-federwiege-und-wiege are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://moonboon.at/collections/bundles, https://moonboon.at/pages/oft-gestellte-fragen-zu-klarna, https://moonboon.at/collections/federwiegen-motor and https://moonboon.at/collections/zubehor-fur-federwiege-und-wiege have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://moonboon.at/pages/oft-gestellte-fragen-zu-klarna has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    122 of 142 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,104 words of copy

    The homepage carries about 1,104 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moonboon.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Regios Discounts · Easylocation · gorgias.chat · cloudfront.net · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 40 issues on moonboon.at, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25