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moonboon.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 91 checks

This review found 36 issues worth fixing on moonboon.com, 12 of them high impact, across 91 checks. The most urgent: page weight: 22.8 MB in 360 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 18, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
263 ms183 msMay 23Nov 7254 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026193 ms
May 30, 2026193 ms
Jun 6, 2026193 ms
Jun 13, 2026192 ms
Jun 20, 2026192 ms
Jun 27, 2026195 ms
Jul 4, 2026197 ms
Jul 18, 2026202 ms
Aug 1, 2026204 ms
Aug 8, 2026210 ms
Aug 15, 2026214 ms
Aug 22, 2026218 ms
Aug 29, 2026220 ms
Sep 5, 2026221 ms
Sep 12, 2026226 ms
Sep 19, 2026226 ms
Sep 26, 2026236 ms
Oct 3, 2026238 ms
Oct 10, 2026238 ms
Oct 17, 2026240 ms
Oct 24, 2026234 ms
Oct 31, 2026235 ms
Nov 7, 2026254 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moonboon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moonboon.com at 0.4 s0.4 s
  2. moonboon.com at 0.8 s0.8 s
  3. moonboon.com at 1.1 s1.1 s
  4. moonboon.com at 1.5 s1.5 s
  5. moonboon.com at 1.9 s1.9 s
  6. moonboon.com at 2.3 s2.3 s
  7. moonboon.com at 2.6 s2.6 s
  8. moonboon.com at 3.0 s3.0 s

Speed

6 to fix71
  • 4,357 HTML elements

    The page has 4,357 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 116 KiB

    About 116 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    650 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused CSS

    450 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 834 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and cookieinformation.com and others), adding 590 KiB and 349 ms of main-thread time.

  • Minify JavaScript

    150 ms · 4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    100 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    68 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    50 KiB

    4 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our business partners use technologies, including co…”.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 278 ms

    278 ms

    Real visitors wait 278 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 193 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 741 ms

    741 ms

    Real visitors wait 741 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

  • Total Blocking Time: 36 ms

    36 ms

    Scripts block the page for only 36 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 22.8 MB in 360 requests

    22.8 MB

    Your homepage downloads 22.8 MB in 360 requests on a phone: media 19.7 MB (3), other files 1.3 MB (124) and scripts 751 KiB (86). Under 2 MB keeps phones on slow connections fast.

  • About 6.4 g of CO₂ per visit

    6.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.45 g of CO₂e: 773.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 8084
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (41 elements)

    All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 65 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 14 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 346 internal links, 27 external

    The homepage links to 346 pages on moonboon.com and 27 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Create the best environment for your baby's sleep with Moonboon and enjoy more time with your family. Try our GOTS cert…”.

  • One H1 headline

    Your main headline reads: “Cozy in every weather”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Moonboon | More and better sleep for your child”.

  • Canonical URL set

    The canonical URL is https://moonboon.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moonboon.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,125 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moonboon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://moonboon.com/pages/klarna-faqs and https://moonboon.com/collections/accessories are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://moonboon.com/pages/klarna-faqs, https://moonboon.com/collections/bundles, https://moonboon.com/collections/cradle-bouncers, https://moonboon.com/collections/cradle and https://moonboon.com/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://moonboon.com/pages/klarna-faqs and https://moonboon.com/collections/cradle have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    139 of 158 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,195 words of copy

    The homepage carries about 1,195 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy now, pay later” and “START SHOPPING”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Buy now, pay later”, “Shop by Age” and “Soft Book”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 19 testimonial or review blocks and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moonboon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Regios Discounts · Easylocation · gorgias.chat · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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