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moonboon.hr website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 83 checks
This review found 39 issues worth fixing on moonboon.hr, 13 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Improve image delivery
7.5 s · 1.5 MB5 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
890 ms · 164 KiBAbout 164 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 890 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
400 ms · 68 KiB15 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).
Reduce unused CSS
300 ms · 26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,992 HTML elements
The page has 2,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 233 ms
233 msKlaviyo costs a phone 233 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 707 KiB and 466 ms of main-thread time.
Legacy JavaScript
150 ms · 46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
160 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 46 ms
46 msYour server sent the HTML in 46 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.6 s
23.6 sYour largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Moonboon cradle in a calm bedroom”.
Time to Interactive: 23.7 s
23.7 sThe page becomes fully interactive after 23.7 s. Good is under 3.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 289 ms
289 msScripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.045
0.045The layout barely moves while loading (CLS 0.045, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 24.3 MB in 360 requests
24.3 MBYour homepage downloads 24.3 MB in 360 requests on a phone: media 19.7 MB (3), images 2.1 MB (117) and other files 1.2 MB (112). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
5581ded5-7862-4993-ad3d-669858ca95bb.png weighs 1.5 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
510 KiB1 image is downloaded at several times the size a phone draws it, for example 5581ded5-7862-4993-ad3d-669858ca95bb.png at 1,181 px wide, shown at 320 px. Resized copies would save about 510 KiB.
1 image in older formats
1 image (1.5 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 6.9 g of CO₂ per visit
6.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.89 g of CO₂e: 827.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (40 elements)
All page content should be contained by landmarks: 40 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 13 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://moonboon.com)”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
314 internal links, 59 external
The homepage links to 314 pages on moonboon.hr and 59 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Create the best environment for your baby's sleep with Moonboon and enjoy more time with your family. Try our GOTS cert…”.
One H1 headline
Your main headline reads: “Cozy in every weather”.
Title: 47 characters
Your title is a healthy 47 characters: “Moonboon | More and better sleep for your child”.
Canonical URL set
The canonical URL is https://moonboon.hr/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://moonboon.hr/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,121 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://moonboon.hr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://moonboon.hr/pages/klarna-faqs and https://moonboon.hr/collections/accessories are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
5 pages without a meta description
https://moonboon.hr/pages/klarna-faqs, https://moonboon.hr/collections/bundles, https://moonboon.hr/collections/cradle-bouncers, https://moonboon.hr/collections/cradle and https://moonboon.hr/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://moonboon.hr/pages/klarna-faqs and https://moonboon.hr/collections/cradle have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
132 of 148 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 988 words of copy
The homepage carries about 988 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy now, pay later” and “START SHOPPING”.
19 calls to action
The homepage has 19 calls to action, for example “Buy now, pay later”, “Shop by Age” and “Soft Book”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks and 2 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moonboon.hr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Regios Discounts · Klaviyo Email Marketing Sms · Easylocation · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
- Careers page
- moonboon.hr/pages/career (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on moonboon.hr, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.