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moonboon.it website review

Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 90 checks

This review found 41 issues worth fixing on moonboon.it, 13 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.7 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20262.9 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.0 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20262.8 s
Oct 24, 20263.2 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
184 ms131 msJun 27Sep 26168 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026137 ms
Aug 29, 2026178 ms
Sep 5, 2026171 ms
Sep 12, 2026166 ms
Sep 19, 2026175 ms
Sep 26, 2026168 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moonboon.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moonboon.it at 0.9 s0.9 s
  2. moonboon.it at 1.8 s1.8 s
  3. moonboon.it at 2.6 s2.6 s
  4. moonboon.it at 3.5 s3.5 s
  5. moonboon.it at 4.4 s4.4 s
  6. moonboon.it at 5.3 s5.3 s
  7. moonboon.it at 6.1 s6.1 s
  8. moonboon.it at 7.0 s7.0 s

Speed

9 to fix70
  • Improve image delivery

    7.2 s · 1.5 MB

    5 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.2 s faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    600 ms · 164 KiB

    About 164 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 1.0 MB and 411 ms of main-thread time.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,992 HTML elements

    The page has 2,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 229 ms

    229 ms

    Klaviyo costs a phone 229 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Adobe TypeKit adds 1 ms

    1 ms

    Adobe TypeKit costs a phone 1 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 68 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).

  • Legacy JavaScript

    200 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 45 ms

    45 ms

    Your server sent the HTML in 45 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Moonboon cradle in a calm bedroom”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 123 ms

    123 ms

    Scripts block the page for only 123 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix25
  • Page weight: 24.3 MB in 359 requests

    24.3 MB

    Your homepage downloads 24.3 MB in 359 requests on a phone: media 19.7 MB (3), images 2.1 MB (117) and other files 1.2 MB (113). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    5581ded5-7862-4993-ad3d-669858ca95bb.png weighs 1.5 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    510 KiB

    1 image is downloaded at several times the size a phone draws it, for example 5581ded5-7862-4993-ad3d-669858ca95bb.png at 1,181 px wide, shown at 320 px. Resized copies would save about 510 KiB.

  • 1 image in older formats

    1 image (1.5 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.9 g of CO₂ per visit

    6.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.89 g of CO₂e: 827.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

13 to fixGoogle 8085
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (40 elements)

    All page content should be contained by landmarks: 40 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 13 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7792
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://moonboon.com)”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 314 internal links, 59 external

    The homepage links to 314 pages on moonboon.it and 59 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Create the best environment for your baby's sleep with Moonboon and enjoy more time with your family. Try our GOTS cert…”.

  • One H1 headline

    Your main headline reads: “Cozy in every weather”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Moonboon | More and better sleep for your child”.

  • Canonical URL set

    The canonical URL is https://moonboon.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://moonboon.it/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,121 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://moonboon.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://moonboon.it/pages/klarna-faqs and https://moonboon.it/collections/accessories are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://moonboon.it/pages/klarna-faqs, https://moonboon.it/collections/bundles, https://moonboon.it/collections/cradle-bouncers, https://moonboon.it/collections/cradle and https://moonboon.it/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://moonboon.it/pages/klarna-faqs and https://moonboon.it/collections/cradle have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    132 of 148 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 988 words of copy

    The homepage carries about 988 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy now, pay later” and “START SHOPPING”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Buy now, pay later”, “Shop by Age” and “Soft Book”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 19 testimonial or review blocks and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moonboon.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Regios Discounts · Klaviyo Email Marketing Sms · Easylocation · gorgias.chat · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on moonboon.it, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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