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morrishospital.org website review
Visit site (opens in a new tab)Reviewed 29 October 202625 issues · 81 checks
This review found 25 issues worth fixing on morrishospital.org, 9 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 79 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 84 ms |
| Jun 6, 2026 | 86 ms |
| Jun 13, 2026 | 86 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 83 ms |
| Jul 4, 2026 | 83 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 78 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 78 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 81 ms |
| Oct 3, 2026 | 82 ms |
| Oct 10, 2026 | 82 ms |
| Oct 17, 2026 | 80 ms |
| Oct 24, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
5.7 s46 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.
Reduce unused JavaScript
1.8 s · 354 KiBAbout 354 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Reduce unused CSS
900 ms · 197 KiBAbout 197 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 200 KiB3 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 89 KiB1 file is served with short cache lifetimes, so returning visitors download them again (89 KiB).
Legacy JavaScript
150 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
3 third-party services on the page
3 third-party services load with your homepage (Google Maps, FontAwesome CDN and Google Fonts), adding 205 KiB and 87 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 330 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.9 s
2.9 sReal visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 11.0 s
11.0 sYour largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “People You Know. Extraordinary Care.”.
First Contentful Paint: 6.6 s
6.6 sThe first text or image appears after 6.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 11.0 s
11.0 sThe page becomes fully interactive after 11.0 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 73 ms
73 msReal visitors wait 73 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 91 ms
91 msScripts block the page for only 91 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.5 g of CO₂ per visit
0.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.8 MB in 87 requests
1.8 MBYour homepage downloads 1.8 MB in 87 requests on a phone: images 717 KiB (15), scripts 703 KiB (39) and stylesheets 291 KiB (26). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (22 characters)
Your title is only 22 characters: “Home - Morris Hospital”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“People You Know.Extraordinary Care.” and “Morris Hospital & Healthcare Centers”). One clear main headline is easier for people and search engines.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
175 internal links, 9 external
The homepage links to 175 pages on morrishospital.org and 9 external pages.
6 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Morris Hospital & Healthcare Centers provides compassionate, award-winning emergency, heart and orthopedic care since 1…”.
Canonical URL set
The canonical URL is https://www.morrishospital.org/.
Structured data in place
Structured data found: BreadcrumbList, Hospital, ImageObject, MedicalOrganization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.morrishospital.org/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.morrishospital.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (801 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.morrishospital.org/providers/provider-directory has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.morrishospital.org/services/behavioral-health, whose canonical is https://www.morrishospital.org/services-medical-offices/services/behavioral-health. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://www.morrishospital.org/services/behavioral-health took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.
5 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 420 words of copy
The homepage carries about 420 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Our Team” and “Schedule Online”.
13 calls to action
The homepage has 13 calls to action, for example “Schedule Online”, “Gift Shop” and “Records Request”.
1 short form
A short form (1 field at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at morrishospital.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on morrishospital.org, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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