morrisonshop.com website review

About 810 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

30 files are served with short cache lifetimes, so returning visitors download them again (174 KiB).

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.4 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (ContentSquare, Google Tag Manager and Klaviyo and others), adding 1.1 MB and 1.8 s of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

18 long tasks block the main thread while loading, the longest for 738 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 700 ms faster on a phone.

ContentSquare costs a phone 557 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 531 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 286 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,850 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Your homepage downloads 3.4 MB in 258 requests on a phone: scripts 1.4 MB (103), images 1.1 MB (45) and other files 698 KiB (91). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

41 images have no alt text, which hurts accessibility and image search.

16 dropdowns have no label.

32 form fields have no label, so screen readers announce an empty box and autofill guesses.

24 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 69 characters, so Google will cut it off around 60: “MORRISON OFFICIAL SITE I Australian Designer Fashion Brand – Morrison”.

The homepage links to 124 pages on morrisonshop.com and 0 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://morrisonshop.com/collections/event-edit, https://morrisonshop.com/collections/summer-knits, https://morrisonshop.com/pages/subscribe, https://morrisonshop.com/collections/best-sellers and https://morrisonshop.com/apps/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

https://morrisonshop.com/pages/subscribe, https://morrisonshop.com/products/morrison-gift-card and https://morrisonshop.com/apps/wishlist have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

29 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

22 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 490 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.