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morugacacao.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 83 checks

This review found 33 issues worth fixing on morugacacao.com, 13 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
137 ms100 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026105 ms
May 30, 2026106 ms
Jun 6, 2026105 ms
Jun 13, 2026109 ms
Jun 20, 2026112 ms
Jun 27, 2026114 ms
Jul 4, 2026118 ms
Jul 11, 2026119 ms
Jul 18, 2026114 ms
Jul 25, 2026115 ms
Aug 1, 2026118 ms
Aug 8, 2026119 ms
Aug 15, 2026121 ms
Aug 22, 2026124 ms
Aug 29, 2026125 ms
Sep 5, 2026129 ms
Sep 12, 2026133 ms
Sep 19, 2026130 ms
Sep 26, 2026129 ms
Oct 3, 2026126 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026126 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of morugacacao.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. morugacacao.com at 2.1 s2.1 s
  2. morugacacao.com at 4.2 s4.2 s
  3. morugacacao.com at 6.2 s6.2 s
  4. morugacacao.com at 8.3 s8.3 s
  5. morugacacao.com at 10.4 s10.4 s
  6. morugacacao.com at 12.5 s12.5 s
  7. morugacacao.com at 14.6 s14.6 s
  8. morugacacao.com at 16.7 s16.7 s

Speed

13 to fix31
  • Use efficient cache lifetimes

    2.4 s · 527 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (527 KiB).

  • Reduce unused JavaScript

    2.4 s · 442 KiB

    About 442 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Main-thread work: 18.7 s

    A phone's processor spends 18.7 s on main-thread work while loading, 9.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, omnisnippet1.com and Trust Pilot and others), adding 849 KiB and 2.7 s of main-thread time.

  • Shopify adds 770 ms

    770 ms

    Shopify costs a phone 770 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 801 ms. During a long task the page ignores taps.

  • omnisnippet1.com adds 699 ms

    699 ms

    omnisnippet1.com costs a phone 699 ms of main-thread work and 119 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Trust Pilot adds 362 ms

    362 ms

    Trust Pilot costs a phone 362 ms of main-thread work and 79 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 293 ms

    293 ms

    Clarity costs a phone 293 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 271 ms

    271 ms

    Hotjar costs a phone 271 ms of main-thread work and 67 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,619 HTML elements

    The page has 1,619 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    130 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Minify JavaScript

    150 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    23 KiB

    3 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    21 KiB

    21 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 60 ms

    60 ms

    Your server sent the HTML in 60 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir haben ein Geschenk für dich!”. Most of its time is element render delay (14.8 s).

  • Speed Index: 20.8 s

    20.8 s

    Visually, the page fills in at 20.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 4.5 s

    4.5 s

    Scripts block taps and scrolling for 4.5 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.112

    0.112

    The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 616 ms

    616 ms

    Real visitors wait 616 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 165 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 165 requests on a phone: media 3.1 MB (1), scripts 1.2 MB (73) and images 530 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (27 characters)

    Your title is only 27 characters: “Moruga 100% Specialty Kakao”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (257 characters)

    Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 59 internal links, 12 external

    The homepage links to 59 pages on morugacacao.com and 12 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Mehr als nur Fokus.”.

  • Canonical URL set

    The canonical URL is https://morugacacao.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://morugacacao.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,071 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://morugacacao.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://morugacacao.com/pages/newsletter is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://morugacacao.com/pages/newsletter, https://morugacacao.com/pages/moruga-unterschied and https://morugacacao.com/pages/kakao-urspruenge have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 465 words of copy

    The homepage carries about 465 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Hotjar, Meta Pixel, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at morugacacao.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Microsoft Clarity · Elevate Ab Testing · Triplewhale · Price Panda Price Per Unit · Zigpoll Customer Surveys · Stape Remix · Simple Bundle · Bixgrow Affiliate · Aftersell · Opus Cart Drawer Cart Upsell · Omnisend · Eu Widerrufsbutton · trustpilot.com · linkster.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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