mossyoak.com website review

26 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

About 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

78 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 1.7 MB and 1.1 s of main-thread time.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Google Tag Manager costs a phone 632 ms of main-thread work and 911 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 275 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,840 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 142 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 393 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 10.1 MB in 146 requests on a phone: media 4.8 MB (2), images 3.5 MB (71) and scripts 1.6 MB (42). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example DNA_CollectionBanner_2880x1620_79513fb4-5a1c-4722-87b5-1d5c7 at 1,800 px wide, shown at 390 px. Resized copies would save about 916 KiB.

23 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

25 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 344.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

30 buttons have no accessible name, so screen readers announce just “button”.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

<object> elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

25 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 381 pages on mossyoak.com and 100 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.mossyoak.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.mossyoak.com/about/mossy-oak-careers, https://www.mossyoak.com/about/want-to-be-a-writer-for-mossy-oak and https://www.mossyoak.com/about/dogs-of-mossy-oak have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

17 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 618 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.