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mossled.com website review
Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 82 checks
This review found 29 issues worth fixing on mossled.com, 6 of them high impact, across 82 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,638 of 96,179 reviewed websitesbeats 86%
- #5,666 of 52,048 online storesbeats 84%
- #5,491 of 47,141 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 120 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 140 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 155 ms |
| Oct 17, 2026 | 160 ms |
| Oct 24, 2026 | 155 ms |
| Oct 31, 2026 | 140 ms |
| Nov 7, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
600 ms · 137 KiBAbout 137 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 514 ms. During a long task the page ignores taps.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 208 ms
208 msShopify costs a phone 208 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,046 HTML elements
The page has 2,046 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 157 KiB4 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
3 third-party services on the page
3 third-party services load with your homepage (Shopify, w3apps.co and shop.app), adding 547 KiB and 241 ms of main-thread time.
Reduce unused CSS
150 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
33 KiB8 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 8.6 s
8.6 sThe page becomes fully interactive after 8.6 s. Good is under 3.8 s.
Total Blocking Time: 242 ms
242 msScripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 134 ms
134 msReal visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 260 requests
3.0 MBYour homepage downloads 3.0 MB in 260 requests on a phone: images 1.1 MB (19), other files 837 KiB (116) and scripts 636 KiB (105). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
220 KiB5 images are downloaded at several times the size a phone draws them, for example Website_Banner_1800x1000.png at 1,800 px wide, shown at 390 px. Resized copies would save about 220 KiB.
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (78 characters)
Your title is 78 characters, so Google will cut it off around 60: “High CRI, Flexible LED Lighting, Flicker Free Dimming & DMX Control — Moss LED”.
2 H1 headlines
There are 2 <h1> headlines (“Moss LED” and “Moss LED”). One clear main headline is easier for people and search engines.
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
163 internal links, 15 external
The homepage links to 163 pages on mossled.com and 15 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.mossled.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mossled.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,000 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mossled.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
https://www.mossled.com/policies/shipping-policy, https://www.mossled.com/pages/new-contact-us, https://www.mossled.com/collections/cinema, https://www.mossled.com/collections/broadcast-tv-live-entertainment, https://www.mossled.com/collections/architectural-commercial and https://www.mossled.com/collections/all-flexled-1 and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
26 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 284 words of copy
The homepage carries about 284 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Contact Us”, “Where to Buy” and “Sign up”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 23 testimonial or review blocks and 17 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mossled.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Plug In Seo · Inbox · Shopacado Discounts · Custom Pricing Discounts By Appikon · Bestpush · w3apps.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
Company
- Headquarters
- Mississauga
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on mossled.com, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.