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motherswork.com.sg website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 91 checks

This review found 42 issues worth fixing on motherswork.com.sg, 18 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
140 ms113 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026119 ms
May 30, 2026122 ms
Jun 6, 2026125 ms
Jun 13, 2026126 ms
Jun 20, 2026129 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026135 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026130 ms
Aug 8, 2026131 ms
Aug 15, 2026137 ms
Aug 22, 2026137 ms
Aug 29, 2026135 ms
Sep 5, 2026135 ms
Sep 12, 2026128 ms
Sep 19, 2026129 ms
Sep 26, 2026130 ms
Oct 3, 2026134 ms
Oct 10, 2026134 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of motherswork.com.sg (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. motherswork.com.sg at 1.0 s1.0 s
  2. motherswork.com.sg at 2.1 s2.1 s
  3. motherswork.com.sg at 3.1 s3.1 s
  4. motherswork.com.sg at 4.1 s4.1 s
  5. motherswork.com.sg at 5.2 s5.2 s
  6. motherswork.com.sg at 6.2 s6.2 s
  7. motherswork.com.sg at 7.2 s7.2 s
  8. motherswork.com.sg at 8.3 s8.3 s

Speed

12 to fix20
  • Reduce unused JavaScript

    5.2 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Render-blocking requests

    1.3 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,121 HTML elements

    The page has 5,121 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and growave.io and others), adding 2.2 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 307 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).

  • Improve image delivery

    450 ms · 448 KiB

    15 images could be 448 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Shopify adds 563 ms

    563 ms

    Shopify costs a phone 563 ms of main-thread work and 792 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 311 ms

    311 ms

    Google Tag Manager costs a phone 311 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • growave.io adds 221 ms

    221 ms

    growave.io costs a phone 221 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 166 ms

    166 ms

    ZenDesk costs a phone 166 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 46 KiB

    46 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.3 s

    24.3 s

    The page becomes fully interactive after 24.3 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.682

    0.682

    The layout shifts by 0.682 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 777 ms

    777 ms

    Scripts block taps and scrolling for 777 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 132 ms

    132 ms

    Real visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 467 ms

    467 ms

    Real visitors wait 467 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix69
  • Page weight: 6.2 MB in 323 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 323 requests on a phone: scripts 2.6 MB (118), images 1.8 MB (63) and other files 1.3 MB (112). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1080x1300_b0c5187d-7b0b-46aa-9aee-96821ca94cea.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (40 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8890
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    30 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 34 links without text

    34 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (12 elements)

    Elements marked as presentational should be consistently ignored: 12 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 101 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (176 characters)

    Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 714 internal links, 5 external

    The homepage links to 714 pages on motherswork.com.sg and 5 external pages.

4 checks passed
  • Title: 61 characters

    Your title is a healthy 61 characters: “Motherswork | Leading Premium Retailer of Mother, Baby & Kids”.

  • Canonical URL set

    The canonical URL is https://motherswork.com.sg/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://motherswork.com.sg/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://motherswork.com.sg/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,916 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://motherswork.com.sg/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://motherswork.com.sg/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://motherswork.com.sg/customer_authentication/redirect, https://motherswork.com.sg/collections/sale-items, https://motherswork.com.sg/collections/new-arrivals, https://motherswork.com.sg/collections/all-terrain-strollers, https://motherswork.com.sg/collections/city-stroller and https://motherswork.com.sg/collections/twin-stroller have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://motherswork.com.sg/customer_authentication/redirect, https://motherswork.com.sg/collections/sale-items, https://motherswork.com.sg/collections/new-arrivals, https://motherswork.com.sg/collections/on-the-go, https://motherswork.com.sg/collections/strollers and https://motherswork.com.sg/collections/all-terrain-strollers and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    129 of 132 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 628 words of copy

    The homepage carries about 628 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Sale” and “Shop Now”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop Sale”, “Shop Now” and “Shop Vouchers!”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at motherswork.com.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wingify · Gift Reggie Gift Registry · Hulk Product Options · Selly Promotion Pricing · Omnisend · Frontend · Growave Loyalty Wishlist · Appstle Bundles · Gift Box Builder · nice-team.net · avada.io · kaktusapp.com · good-apps.co · perzonalization.com · cloudfront.net · tkdigital.dev

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Singapore

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on motherswork.com.sg, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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motherswork.com.sg website review: scores and fixes