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mouth.com website review

Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 99 checks

This review found 34 issues worth fixing on mouth.com, 12 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.4 s2.2 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20262.7 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.4 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20264.9 s
Jul 18, 20265.0 s
Jul 25, 20264.9 s
Aug 1, 20264.6 s
Aug 8, 20263.1 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20262.9 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
151 ms15 msMay 16Oct 3131 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202636 ms
May 23, 202643 ms
May 30, 202643 ms
Jun 6, 202643 ms
Jun 13, 202643 ms
Jun 20, 202658 ms
Jun 27, 202668 ms
Jul 4, 202670 ms
Jul 11, 2026102 ms
Jul 18, 2026102 ms
Jul 25, 2026125 ms
Aug 1, 2026135 ms
Aug 8, 202667 ms
Oct 31, 202631 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix65
  • Improve image delivery

    7.6 s · 1.4 MB

    1 image could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.6 s faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, Klaviyo and Shopify and others), adding 2.1 MB and 348 ms of main-thread time.

  • Shopify adds 23 ms

    23 ms

    Shopify costs a phone 23 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 149 ms

    149 ms

    Klaviyo costs a phone 149 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 242 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    227 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

  • Reduce unused CSS

    150 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    201 KiB

    About 201 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    200 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 628 ms of it running JavaScript. That is comfortably low.

  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.9 s

    18.9 s

    Your largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 36 ms to 31 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 524 ms

    524 ms

    Real visitors wait 524 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 175 ms

    175 ms

    Scripts block the page for only 175 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 5.1 MB in 180 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 180 requests on a phone: images 3.7 MB (29), other files 698 KiB (78) and scripts 664 KiB (62). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Mouth_Landing_Summer_2025_50.jpg weighs 1.5 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    1.4 MB

    1 image is downloaded at several times the size a phone draws it, for example Mouth_Landing_Summer_2025_50.jpg at 4,167 px wide, shown at 390 px. Resized copies would save about 1.4 MB.

  • 2 images in older formats

    2 images (91 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 173.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 6779
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 13 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Mouth // Curated Gift Boxes // Cool Subscriptions // Small-Batch Food”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (293 characters)

    Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 31 internal links, 2 external

    The homepage links to 31 pages on mouth.com and 2 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://mouth.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mouth.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    /pages/shop-all-gifts has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /pages/shop-all-gifts, /collections/best-sellers, /collections/top-10-gifts and /collections/pickles-olives have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Splide is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mouth.com).

  • Valid certificate (84 days left)

    The certificate from Let's Encrypt · YE1 verifies for mouth.com and is valid for another 84 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://mouth.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 26 links work

    All 26 links checked from your homepage (25 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    mouth.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    mouth.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    mouth.com was registered in Jun 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2032

    mouth.com is registered until Jun 2032.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 22 words

    The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop GIFT BOXES >”, “Shop Best Sellers >” and “Shop SUBSCRIPTIONS >”.

Email authentication

1 to fix45
  • No DMARC policy

    mouth.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:97.107.141.4 ip4:23.239.9.132 a:email.mouth.com include:shops.shopify.com include:amazonses.com include…”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

cloudfront.net · yotpo.com · ns8.com · cjpowered.com · klaviyo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
4 open roles
Job board
careers page

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 34 issues on mouth.com, including 10 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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