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mova.tech website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 100 checks

This review found 40 issues worth fixing on mova.tech, 14 of them high impact, across 100 checks. The most urgent: page weight: 129.8 MB in 443 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
229 ms157 msMay 16Oct 31172 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026176 ms
May 23, 2026182 ms
May 30, 2026186 ms
Jun 6, 2026196 ms
Jun 13, 2026204 ms
Jun 20, 2026212 ms
Jun 27, 2026221 ms
Jul 4, 2026214 ms
Jul 11, 2026207 ms
Jul 18, 2026191 ms
Jul 25, 2026182 ms
Aug 1, 2026177 ms
Aug 8, 2026167 ms
Aug 15, 2026168 ms
Aug 22, 2026165 ms
Aug 29, 2026173 ms
Sep 5, 2026179 ms
Sep 12, 2026184 ms
Sep 19, 2026185 ms
Sep 26, 2026179 ms
Oct 3, 2026179 ms
Oct 10, 2026178 ms
Oct 17, 2026174 ms
Oct 24, 2026178 ms
Oct 31, 2026172 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mova.tech (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mova.tech at 0.7 s0.7 s
  2. mova.tech at 1.3 s1.3 s
  3. mova.tech at 2.0 s2.0 s
  4. mova.tech at 2.7 s2.7 s
  5. mova.tech at 3.3 s3.3 s
  6. mova.tech at 4.0 s4.0 s
  7. mova.tech at 4.6 s4.6 s
  8. mova.tech at 5.3 s5.3 s

mova.tech does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix45
  • Render-blocking requests

    1.5 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,548 HTML elements

    The page has 3,548 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    350 ms · 1.6 MB

    26 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Klaviyo and others), adding 1.7 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 909 KiB

    About 909 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 44 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.

  • ZenDesk adds 146 ms

    146 ms

    ZenDesk costs a phone 146 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 36.6 s

    36.6 s

    Your largest element takes 36.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

  • Speed Index: 16.3 s

    16.3 s

    Visually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 51.0 s

    51.0 s

    The page becomes fully interactive after 51.0 s. Good is under 3.8 s.

  • Total Blocking Time: 720 ms

    720 ms

    Scripts block taps and scrolling for 720 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 297 ms

    297 ms

    Real visitors wait 297 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 775 ms

    775 ms

    Real visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 129.8 MB in 443 requests

    129.8 MB

    Your homepage downloads 129.8 MB in 443 requests on a phone: media 114.1 MB (38), images 12.4 MB (160) and scripts 2.2 MB (75). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    131 KiB

    1 image is downloaded at several times the size a phone draws it, for example CES-Blog1.png at 2,880 px wide, shown at 265 px. Resized copies would save about 131 KiB.

  • 1 image in older formats

    1 image (142 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 36.8 g of CO₂ per visit

    36.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 36.80 g of CO₂e: 4416.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8692
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 205 images without alt text

    205 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “MOVA: Innovative Smart Living Solutions for a Better Life – MOVA-GLOBAL”.

  • 28 links with vague text

    28 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Meta description is long (317 characters)

    Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 315 internal links, 5 external

    The homepage links to 315 pages on mova.tech and 5 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.mova.tech/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mova.tech/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,206 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 6 pages without a meta description

    /collections/all, /pages/return-and-refund-policy, /pages/contact-us, /collections/robot-lawn-mower, /pages/user-manuals-and-faqs and /collections/robot-vacuum have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/mova-1000-robot-lawn-mower and /products/mova-600-and-1000-robot-lawn-mower use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    /collections/all, /products/mova-1000-robot-lawn-mower, /products/mova-v50-ultra-robot-vacuum, /pages/return-and-refund-policy, /pages/contact-us and /collections/robot-lawn-mower and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    35 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mova.tech).

  • Valid certificate (80 days left)

    The certificate from Let's Encrypt · YE1 verifies for mova.tech and is valid for another 80 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://mova.tech redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    mova.tech's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 2 years old

    2 years

    mova.tech was registered in Oct 2024 through Alibaba Cloud Computing Ltd. d/b/a HiChina (www.net.cn). An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for mova.tech, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    mova.tech is registered until Oct 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 897 words of copy

    The homepage carries about 897 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Contact Us”, “Learn More” and “Contact”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be mova.tech is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +include:_netblocks.m.feishu.cn -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Cozy Country Redirect · Forms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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