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movavi.com website review
Visit site (opens in a new tab)Reviewed 28 October 202635 issues · 86 checks
This review found 35 issues worth fixing on movavi.com, 9 of them high impact, across 86 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 156 ms |
| May 16, 2026 | 151 ms |
| May 23, 2026 | 150 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 157 ms |
| Aug 8, 2026 | 158 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 188 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 199 ms |
| Oct 3, 2026 | 193 ms |
| Oct 10, 2026 | 183 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (staticont.net, Google Tag Manager and maestra-static.io and others), adding 6.3 MB and 1.2 s of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64 (desktop: 75). Pages that score under 90 lose visitors before the first paint.
staticont.net adds 335 ms
335 msstaticont.net costs a phone 335 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
576 KiB13 files are served with short cache lifetimes, so returning visitors download them again (576 KiB).
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.
Reduce unused JavaScript
325 KiBAbout 325 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 268 ms
268 msGoogle Tag Manager costs a phone 268 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,250 HTML elements
The page has 2,250 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
150 ms · 31 KiB1 image could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
71 KiBPolyfills for old browsers add 71 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Total Blocking Time: 912 ms
912 msScripts block taps and scrolling for 912 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 912 ms
912 msReal visitors wait 912 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.194
0.194The layout shifts by 0.194 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Meet the headliner – Movavi Templates. Take one as-is, or c…”.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.5 MB in 121 requests
6.5 MBYour homepage downloads 6.5 MB in 121 requests on a phone: media 4.8 MB (2), scripts 1.4 MB (64) and fonts 96 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (43 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
35 text elements with low contrast
35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (5 elements)
Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
41 links without text
41 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Video Editor 2027 and Other Cool Programs from Movavi – Download for Free”.
6 H1 headlines
There are 6 <h1> headlines (“Movavi Video Editor”, “Discover templates for any vibe” and “Vlogs and social content”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
130 internal links, 70 external
The homepage links to 130 pages on movavi.com and 70 external pages.
5 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Movavi has some fast and easy-to-use photo- and video-editing software for you – safe and trusted all over the world. T…”.
Canonical URL set
The canonical URL is https://www.movavi.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.movavi.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,193 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.movavi.com/llms.txt (2 KiB, 10 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.movavi.com/video-suite-upgrade2027-site.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.movavi.com/video-suite-upgrade2027-site.html has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 third-party cookies
8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot assign to read only property 'open' of object '#<Window>'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,920 words of copy
The homepage carries about 1,920 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Now”.
54 calls to action
The homepage has 54 calls to action, for example “Download for Free”, “Buy Now” and “Buy Now at 80% Off”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and “1.5M+ users”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at movavi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Vue.js
- Analytics
- Google Tag Manager
- Hosting
- Leaseweb
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on movavi.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.