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movewithfleet.com website review
Visit site (opens in a new tab)Reviewed 21 October 202644 issues · 103 checks
This review found 44 issues worth fixing on movewithfleet.com, 16 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.5 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.
Render-blocking requests
1.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Google CDN adds 1.4 s
1.4 sGoogle CDN costs a phone 1.4 s of main-thread work and 2.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 8
8/100Your mobile performance score is 8 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.8 s
A phone's processor spends 9.8 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, YouTube and website-files.com and others), adding 5.0 MB and 3.0 s of main-thread time.
Use efficient cache lifetimes
550 ms · 191 KiB27 files are served with short cache lifetimes, so returning visitors download them again (191 KiB).
YouTube adds 561 ms
561 msYouTube costs a phone 561 ms of main-thread work and 977 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 177 KiBAbout 177 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
400 ms · 55 KiB3 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.
website-files.com adds 254 ms
254 mswebsite-files.com costs a phone 254 ms of main-thread work and 763 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 193 ms
193 msGoogle Tag Manager costs a phone 193 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 46 but mobile only 8. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.9 s
9.9 sThe first text or image appears after 9.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 35.3 s
35.3 sThe page becomes fully interactive after 35.3 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.583
0.583The layout shifts by 0.583 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
36 images without width and height
36 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 6.3 MB in 149 requests
6.3 MBYour homepage downloads 6.3 MB in 149 requests on a phone: scripts 4.3 MB (55), other files 735 KiB (30) and images 507 KiB (36). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
685191e6c5ca2f095265d57e_Frame 1321318374.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
26 KiB1 image is downloaded at several times the size a phone draws it, for example 685191e6c5ca2f095265d57e_Frame 1321318374.svg at 1,440 px wide, shown at 390 px. Resized copies would save about 26 KiB.
1 image in older formats
1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 70 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (25 characters)
Your title is only 25 characters: “Fleet | Commuter Benefits”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Commuter benefits employees actually use” and “Where can we reach you?”). One clear main headline is easier for people and search engines.
Meta description is long (285 characters)
Your meta description is 285 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
19 internal links, 15 external
The homepage links to 19 pages on movewithfleet.com and 15 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.movewithfleet.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.movewithfleet.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,226 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/terms-of-use and /privacy-policy use the same meta description. A description written for each page earns more clicks.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://finance.yahoo.com/news/fleet-pivots-providing-modern-commuter-130000474.html?guccounter=1 (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (movewithfleet.com).
Valid certificate (37 days left)
The certificate from Google Trust Services · WE1 verifies for movewithfleet.com and is valid for another 37 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://movewithfleet.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
movewithfleet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
movewithfleet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearsmovewithfleet.com was registered in Sep 2019 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
movewithfleet.com is registered until Sep 2027.
Content and conversion
About 966 words of copy
The homepage carries about 966 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Demo” and “Learn more”.
6 calls to action
The homepage has 6 calls to action, for example “Book free consultation”, “Get started” and “Get Started”.
1 short form
A short form (5 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 171 testimonial or review blocks, 10 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be movewithfleet.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It loads jQuery 2.2.0, older than 3.5 (which fixed known security holes).
Stack
- CMS
- Webflow
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 44 issues on movewithfleet.com, including 21 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
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- Ideal customer profile, buyer segments and buying-stage funnel
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- Earned media and PR openings
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- Refresh the playbook later to see what changed
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