mowelli.com website review

About 305 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

16 images could be 771 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

54 KiB could be saved by minifying JavaScript.

11 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

Google Tag Manager costs a phone 206 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 987 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,810 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 841 KiB and 454 ms of main-thread time.

About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.9 MB in 262 requests on a phone: media 2.5 MB (2), images 1.1 MB (23) and scripts 1.0 MB (75). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 26 elements on the page fail this check, rated serious by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (26 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 67 pages on mowelli.com and 35 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://mowelli.com/pages/subscribe-newsletter, https://mowelli.com/collections/shop-all, https://mowelli.com/pages/professionals, https://mowelli.com/pages/inspiration and https://mowelli.com/pages/testpoint use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mowelli.com/pages/about-us, whose canonical is https://mowelli.com/pages/about-mowelli. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://mowelli.com/pages/subscribe-newsletter, https://mowelli.com/collections/shop-all, https://mowelli.com/pages/professionals, https://mowelli.com/pages/about-us and https://mowelli.com/collections/tables have no <h1> headline, so visitors and search engines get no clear main topic.

https://mowelli.com/pages/subscribe-newsletter has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0675/7574/2750/files/PURE_COMFORT.png?v=1779185673.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 529 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.