mpapiary.com website review

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

5 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Shopify and shop.app), adding 251 KiB and 27 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “beekeeper inspecting frame”.

The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 25 characters: “M&P's Apiary – M&P Apiary”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 27 pages on mpapiary.com and 1 external page.

https://www.mpapiary.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.mpapiary.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.mpapiary.com/collections/all, https://www.mpapiary.com/pages/contact, https://www.mpapiary.com/customer_authentication/redirect, https://www.mpapiary.com/policies/refund-policy, https://www.mpapiary.com/policies/privacy-policy and https://www.mpapiary.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.mpapiary.com/products/pure-canadian-wildflower-honey, https://www.mpapiary.com/products/pure-canadian-wildflower-honey-squeezable-bottle, https://www.mpapiary.com/products/pure-canadian-wildflower-honey-glass-jar-375g and https://www.mpapiary.com/products/pure-canadian-wildflower-honey-glass-jar-1-kg use the same meta description. A description written for each page earns more clicks.

https://www.mpapiary.com/pages/contact and https://www.mpapiary.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.mpapiary.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 135 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.