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mpl.live website review

Visit site (opens in a new tab)Reviewed 30 October 202630 issues · 67 checks

This review found 30 issues worth fixing on mpl.live, 11 of them high impact, across 67 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
637 ms565 msMay 9Oct 24629 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026587 ms
May 16, 2026591 ms
May 23, 2026594 ms
May 30, 2026597 ms
Jun 6, 2026597 ms
Jun 13, 2026594 ms
Jun 20, 2026589 ms
Jun 27, 2026586 ms
Jul 4, 2026586 ms
Jul 11, 2026584 ms
Jul 18, 2026581 ms
Jul 25, 2026576 ms
Aug 1, 2026573 ms
Aug 8, 2026576 ms
Aug 15, 2026579 ms
Aug 22, 2026582 ms
Aug 29, 2026588 ms
Sep 5, 2026590 ms
Sep 12, 2026591 ms
Sep 19, 2026594 ms
Sep 26, 2026597 ms
Oct 3, 2026606 ms
Oct 10, 2026612 ms
Oct 17, 2026620 ms
Oct 24, 2026629 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mpl.live (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mpl.live at 0.6 s0.6 s
  2. mpl.live at 1.2 s1.2 s
  3. mpl.live at 1.8 s1.8 s
  4. mpl.live at 2.3 s2.3 s
  5. mpl.live at 2.9 s2.9 s
  6. mpl.live at 3.5 s3.5 s
  7. mpl.live at 4.1 s4.1 s
  8. mpl.live at 4.7 s4.7 s

Speed

5 to fix53
  • Reduce unused JavaScript

    1.8 s · 449 KiB

    About 449 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 410 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (410 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.0 MB and 1.0 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 704 ms

    704 ms

    Google Tag Manager costs a phone 704 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Render-blocking requests

    50 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 625 ms

    625 ms

    Real visitors wait 625 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.60

    0.60

    For real visitors the layout shifts by 0.60 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 950 ms

    950 ms

    Real visitors wait 950 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 461 ms

    461 ms

    Scripts block taps and scrolling for 461 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 587 ms to 629 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 48.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.4 MB in 64 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 64 requests on a phone: scripts 1.2 MB (25), fonts 86 KiB (3) and images 50 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10076
  • Title is short (17 characters)

    Your title is only 17 characters: “Play Games on MPL”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (17 characters)

    Your meta description is only 17 characters: “Play Games on MPL”. 70 to 160 characters is enough to sell the click.

  • No XML sitemap

    No XML sitemap at https://www.mpl.live/sitemap.xml, so Google discovers your pages only by following links.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

4 checks passed
  • One H1 headline

    Your main headline reads: “PLAY GAMES ON MPL”.

  • Canonical URL set

    The canonical URL is https://www.mpl.live/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mpl.live/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (164 words), so crawlers that don't run JavaScript still read it.

Best practices

2 to fixGoogle 7393
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 164 words

    The homepage has only about 164 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mpl.live, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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