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mrsool.co website review
Visit site (opens in a new tab)Reviewed 27 October 202631 issues · 81 checks
This review found 31 issues worth fixing on mrsool.co, 12 of them high impact, across 81 checks. The most urgent: page weight: 25.8 MB in 97 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.4 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 122 ms |
| May 16, 2026 | 126 ms |
| May 23, 2026 | 131 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 131 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 134 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 140 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 143 ms |
| Oct 10, 2026 | 141 ms |
| Oct 17, 2026 | 139 ms |
| Oct 24, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.2 s36 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 89). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 80 KiBAbout 80 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 898 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 42 KiB67 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (JSDelivr CDN and Unpkg), adding 67 KiB and 79 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 89 but mobile only 53. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.42
0.42For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mrsool helps you, Send things t|”. Most of its time is element render delay (2.9 s).
Cumulative Layout Shift: 0.401
0.401The layout shifts by 0.401 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 5.6 s
5.6 sThe page becomes fully interactive after 5.6 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 189 ms
189 msReal visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 44 ms
44 msScripts block the page for only 44 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 25.8 MB in 97 requests
25.8 MBYour homepage downloads 25.8 MB in 97 requests on a phone: media 25.0 MB (4), scripts 385 KiB (36) and images 273 KiB (15). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.3 g of CO₂ per visit
7.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.32 g of CO₂e: 878.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (28 characters)
Your title is only 28 characters: “MRSOOL | We Say It, We Do It”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (351 characters)
Your meta description is 351 characters; Google truncates after about 160, so the end of your pitch is cut.
32 internal links, 16 external
The homepage links to 32 pages on mrsool.co and 16 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Mrsool helps you,”.
Canonical URL set
The canonical URL is https://mrsool.co/home/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mrsool.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (824 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mrsool.co/llms.txt (11 KiB, 40 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
7 linked pages are broken
Your homepage links to https://mrsool.co/shops/aac2f611ca6801088cbdf9714efa2857, https://mrsool.co/shops/0486c948845c186a60d292e4a5ceef5e, https://mrsool.co/shops/d51a6474bff9265536de97190391aa0f, https://mrsool.co/shops/e06cc0df66b74e3305b8ca46737e9003, https://mrsool.co/shops/d79648138eaeb6de24a5c37021a567c5 and https://mrsool.co/shops/4f30dc580e962baf2f4bd26e32088242 and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages share a title
https://mrsool.co/home and / all use the title “MRSOOL | We Say It, We Do It”. Search engines can't tell which page to show for a search, so each competes with the others.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://mrsool.co/home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://mrsool.co/about, https://mrsool.co/couriers and https://mrsool.co/partnership have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://mrsool.co/couriers and https://mrsool.co/get-in-touch have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Every page has a meta description
All 5 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 small tap target
1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 803 words of copy
The homepage carries about 803 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW”.
8 calls to action
The homepage has 8 calls to action, for example “Order Now”, “Get in touch” and “Order now”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mrsool.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mrsool.co, including 13 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.