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musclefood.com website review
Visit site (opens in a new tab)Reviewed 22 October 202637 issues · 87 checks
This review found 37 issues worth fixing on musclefood.com, 17 of them high impact, across 87 checks. The most urgent: mobile performance score: 36. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #72,001 of 108,988 reviewed websitesbeats 30%
- #45,815 of 61,777 online storesbeats 22%
- #43,336 of 56,371 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 151 ms |
| May 9, 2026 | 154 ms |
| May 16, 2026 | 156 ms |
| May 23, 2026 | 159 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 164 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.3 s
4.0 s
4.7 s
5.3 s
Speed
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,466 HTML elements
The page has 3,466 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
500 ms · 389 KiB10 images could be 389 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Render-blocking requests
850 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
150 ms · 531 KiBAbout 531 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, rechargecdn.com and videowise.com and others), adding 1.3 MB and 427 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 529 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
200 ms · 276 KiB30 files are served with short cache lifetimes, so returning visitors download them again (276 KiB).
Reduce unused CSS
300 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 236 ms
236 msKlaviyo costs a phone 236 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 74 ms
74 msYour server sent the HTML in 74 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.3 s
10.3 sYour largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday Tomahawk Steak”.
Time to Interactive: 21.2 s
21.2 sThe page becomes fully interactive after 21.2 s. Good is under 3.8 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.265
0.265The layout shifts by 0.265 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 505 ms
505 msScripts block taps and scrolling for 505 ms in total while the page loads. Good is under 200 ms.
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 151 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 302 ms
302 msReal visitors wait 302 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.9 MB in 354 requests
4.9 MBYour homepage downloads 4.9 MB in 354 requests on a phone: images 2.0 MB (55), scripts 1.6 MB (118) and other files 863 KiB (135). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
30 text elements with low contrast
30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
270 internal links, 44 external
The homepage links to 270 pages on musclefood.com and 44 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “High-protein foods, lean meats, and healthy meal plans, all delivered to your door. Shop now & reach your health & fitn…”.
Title: 56 characters
Your title is a healthy 56 characters: “Healthy Online Food Shop - UK Meal Delivery | MuscleFood”.
Canonical URL set
The canonical URL is https://www.musclefood.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.musclefood.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,959 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.musclefood.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.musclefood.com/collections/beef, which answers with an error. Visitors hit a dead end and search engines drop it.
4 pages without a meta description
https://www.musclefood.com/pages/top-offers, https://www.musclefood.com/products/build-your-own-box, https://www.musclefood.com/pages/shop-by-goal and https://www.musclefood.com/pages/glp-1-support-page have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.musclefood.com/pages/top-offers, https://www.musclefood.com/products/build-your-own-box, https://www.musclefood.com/pages/shop-by-goal and https://www.musclefood.com/pages/protein have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cdnjs.cloudflare.com/ajax/libs/flag-icon-css/4.1.4/flags/4x3/gb.svg.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
40 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,080 words of copy
The homepage carries about 1,080 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
45 calls to action
The homepage has 45 calls to action, for example “Shop all”, “Shop all Meat” and “Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 9 customer or partner logos.
Analytics in place
Analytics detected: LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at musclefood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
Company
- Founded
- 2013
- Headquarters
- Nottingham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on musclefood.com, including 20 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.