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musettishop.com website review
Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 86 checks
This review found 34 issues worth fixing on musettishop.com, 9 of them high impact, across 86 checks. The most urgent: main-thread work: 6.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,649 of 107,409 reviewed websitesbeats 86%
- #6,543 of 60,735 online storesbeats 85%
- #6,348 of 55,393 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 191 ms |
| Jun 6, 2026 | 193 ms |
| Jun 13, 2026 | 182 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 182 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 170 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 141 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.5 s
4.7 s
5.9 s
7.1 s
8.3 s
9.4 s
Speed
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and ZenDesk and others), adding 2.7 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Improve image delivery
500 ms · 216 KiB10 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Google Tag Manager adds 436 ms
436 msGoogle Tag Manager costs a phone 436 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 350 ms
350 msShopify costs a phone 350 ms of main-thread work and 850 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,485 HTML elements
The page has 2,485 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
ZenDesk adds 174 ms
174 msZenDesk costs a phone 174 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 158 ms
158 msKlaviyo costs a phone 158 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
feedaty.com adds 8 ms
8 msfeedaty.com costs a phone 8 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
144 KiB44 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
45 KiB45 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 484 ms
484 msScripts block taps and scrolling for 484 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 536 ms
536 msReal visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.056
0.056The layout barely moves while loading (CLS 0.056, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.6 MB in 306 requests
5.6 MBYour homepage downloads 5.6 MB in 306 requests on a phone: scripts 2.4 MB (111), images 2.3 MB (73) and other files 707 KiB (103). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
0817337a-c71a-40b9-ae8d-feedf6d0767d.png weighs 661 KiB. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (1,022 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
115 KiB3 images are downloaded at several times the size a phone draws them, for example inGCqOEoUmLslTpKIrIw at 1,440 px wide, shown at 320 px. Resized copies would save about 115 KiB.
8 images below the first screen load straight away
8 images further down the page (391 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 137 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
89 internal links, 5 external
The homepage links to 89 pages on musettishop.com and 5 external pages.
7 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Musetti Shop: il vero caffè italiano. Acquista online miscele pregiate, capsule, accessori e scopri il gusto autentico …”.
One H1 headline
Your main headline reads: “Musetti shop”.
Title: 56 characters
Your title is a healthy 56 characters: “Musetti Shop ufficiale: il gusto del vero caffè italiano”.
Canonical URL set
The canonical URL is https://musettishop.com/en.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://musettishop.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://musettishop.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://musettishop.com/collections/macchine-da-caffe, whose canonical is https://musettishop.com/en/collections/macchine-da-caffe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
https://musettishop.com/en/collections/cialde-compostabili, https://musettishop.com/en/collections/capsule-compatibili-nespresso, https://musettishop.com/en/collections/capsule-compatibili-nescafe-dolce-gusto, https://musettishop.com/en/collections/capsule-compatibili-lavazza-a-modo-mio, https://musettishop.com/en/collections/caffe-in-grani and https://musettishop.com/en/collections/caffe-macinato and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
5 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.
2 checks passed
Tap targets are thumb-sized
47 of 55 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 594 words of copy
The homepage carries about 594 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Go to the shop” and “Musetti shop”.
3 calls to action
The homepage has 3 calls to action, for example “Musetti shop”, “Contact us” and “Go to the shop”.
16 short forms
16 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at musettishop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Easy Tag Gtm Data Layer · Seowill Redirects · Multifeeds · Klaviyo Email Marketing Sms · Revoq Eu Withdrawal Button · Forms · Selleasy · Orbe Geolocation · Free Shipping Bar · Ecomsend · Product Labels And Badges · amazonaws.com · nice-team.net · sealsubscriptions.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on musettishop.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.