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mustela.ca website review

Visit site (opens in a new tab)Reviewed 12 November 202629 issues · 80 checks

This review found 29 issues worth fixing on mustela.ca, 2 of them high impact, across 80 checks. The most urgent: no calls to action. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s982 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
125 ms82 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202687 ms
Jun 6, 202688 ms
Jun 13, 202688 ms
Jun 20, 202691 ms
Jun 27, 202694 ms
Jul 4, 202695 ms
Jul 11, 202696 ms
Jul 18, 202695 ms
Jul 25, 202693 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202697 ms
Aug 29, 202696 ms
Sep 5, 202698 ms
Sep 12, 2026100 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026106 ms
Oct 17, 2026109 ms
Oct 24, 2026110 ms
Oct 31, 2026115 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mustela.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mustela.ca at 0.6 s0.6 s
  2. mustela.ca at 1.2 s1.2 s
  3. mustela.ca at 1.9 s1.9 s
  4. mustela.ca at 2.5 s2.5 s
  5. mustela.ca at 3.1 s3.1 s
  6. mustela.ca at 3.7 s3.7 s
  7. mustela.ca at 4.3 s4.3 s
  8. mustela.ca at 5.0 s5.0 s

Speed

8 to fix76
  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Didomi and others), adding 1.5 MB and 833 ms of main-thread time.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused JavaScript

    576 KiB

    About 576 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 409 ms

    409 ms

    Google Tag Manager costs a phone 409 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,327 HTML elements

    The page has 2,327 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 142 ms

    142 ms

    Klaviyo costs a phone 142 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    109 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

  • Improve image delivery

    65 KiB

    6 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    40 KiB

    40 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 4.0 s

    4.0 s

    Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 302 ms

    302 ms

    Scripts block taps and scrolling for 302 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 428 ms

    428 ms

    Real visitors wait 428 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 245 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 245 requests on a phone: scripts 1.8 MB (106), other files 730 KiB (94) and images 424 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10097
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 70 links without text

    70 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 6 problems

    Structured data found ((untyped), Organization and WebSite) but with 6 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 200 internal links, 7 external

    The homepage links to 200 pages on mustela.ca and 7 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Translation missing: fr.sections.header.logo_mustela_heading”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Mustela Canada - Soins de peau pour bébés et femmes enceintes”.

  • Canonical URL set

    The canonical URL is https://www.mustela.ca/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mustela.ca/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,074 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mustela.ca/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.mustela.ca/collections/toilette and https://www.mustela.ca/collections/bain use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.mustela.ca/pages/diagnostic-mustela has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    110 of 115 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 922 words of copy

    The homepage carries about 922 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More →”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 2 of them by other companies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mustela.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Helium Customer Fields · Dialogue Cro A B Testing · Oxi Social Login Wishlist · Minmaxify Order Limits · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Automated Personalization · Sales Motivator Free Gifts

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
smartrecruiters

Upkeep, stack, hiring and company data from programmable.info

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