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mustela.es website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 85 checks
This review found 42 issues worth fixing on mustela.es, 14 of them high impact, across 85 checks. The most urgent: main-thread work: 9.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #54,688 of 107,599 reviewed websitesbeats 44%
- #35,711 of 60,845 online storesbeats 36%
- #34,154 of 55,515 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 220 ms |
| May 30, 2026 | 222 ms |
| Jun 6, 2026 | 225 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 244 ms |
| Jul 4, 2026 | 248 ms |
| Jul 11, 2026 | 251 ms |
| Jul 18, 2026 | 254 ms |
| Jul 25, 2026 | 257 ms |
| Aug 1, 2026 | 266 ms |
| Aug 8, 2026 | 274 ms |
| Aug 15, 2026 | 279 ms |
| Aug 22, 2026 | 291 ms |
| Aug 29, 2026 | 299 ms |
| Sep 5, 2026 | 306 ms |
| Sep 12, 2026 | 314 ms |
| Sep 19, 2026 | 320 ms |
| Sep 26, 2026 | 331 ms |
| Oct 3, 2026 | 344 ms |
| Oct 10, 2026 | 364 ms |
| Oct 17, 2026 | 374 ms |
| Oct 24, 2026 | 378 ms |
| Oct 31, 2026 | 369 ms |
| Nov 7, 2026 | 357 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,225 HTML elements
The page has 5,225 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Yotpo and others), adding 2.5 MB and 2.4 s of main-thread time.
Reduce unused JavaScript
150 ms · 994 KiBAbout 994 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 871 ms
871 msGoogle Tag Manager costs a phone 871 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
747 KiB29 files are served with short cache lifetimes, so returning visitors download them again (747 KiB).
Render-blocking requests
600 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Klaviyo adds 519 ms
519 msKlaviyo costs a phone 519 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 350 ms
350 msYotpo costs a phone 350 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 258 ms
258 msFacebook costs a phone 258 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 119 ms
119 msShopify costs a phone 119 ms of main-thread work and 544 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Improve image delivery
50 ms · 81 KiB7 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Legacy JavaScript
65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need.
Minify JavaScript
42 KiB42 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 78 ms
78 msYour server sent the HTML in 78 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.9 s
25.9 sThe page becomes fully interactive after 25.9 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 760 ms
760 msScripts block taps and scrolling for 760 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 402 ms
402 msReal visitors wait 402 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 64% slower for real visitors
+64%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 220 ms to 357 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 491 ms
491 msReal visitors wait 491 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.05
0.05The layout barely moves while loading (CLS 0.05, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.1 MB in 288 requests
6.1 MBYour homepage downloads 6.1 MB in 288 requests on a phone: scripts 2.6 MB (117), images 2.3 MB (39) and other files 630 KiB (101). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
dd681468-b635-4fd8-9e40-a363169e404a.png weighs 1.8 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
906 KiB1 image is downloaded at several times the size a phone draws it, for example dd681468-b635-4fd8-9e40-a363169e404a.png at 1,080 px wide, shown at 254 px. Resized copies would save about 906 KiB.
1 image in older formats
1 image (1.8 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
107 links without text
107 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (82 characters)
Your title is 82 characters, so Google will cut it off around 60: “Productos Naturales para el Cuidado de Bebés, Niños y Embarazadas | Mustela España”.
Structured data has 8 problems
Structured data found ((untyped), Organization and WebSite) but with 8 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
324 internal links, 9 external
The homepage links to 324 pages on mustela.es and 9 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Tienda online de Mustela, productos y cosmética naturales para la piel de toda la familia con respeto por el planeta y …”.
One H1 headline
Your main headline reads: “Mustela”.
Canonical URL set
The canonical URL is https://www.mustela.es/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mustela.es/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,811 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.mustela.es/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.mustela.es/pages/bienvenido-a-my-mustela-club, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without an H1
https://www.mustela.es/pages/diagnostico-de-la-piel-mustela has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Didomi is not defined”.
2 checks passed
Tap targets are thumb-sized
166 of 178 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,612 words of copy
The homepage carries about 1,612 words of visible text.
2 checks passed
20 short forms
20 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Didomi
A consent management tool (Didomi) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mustela.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Yotpo Product Reviews · Yotpo Loyalty Rewards · Oxi Social Login Wishlist · Instafeed · Klaviyo Email Marketing Sms · Easylocation · Forms · Sales Motivator Free Gifts · herokuapp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- smartrecruiters
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on mustela.es, including 21 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.