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mutterherz.de website review

Visit site (opens in a new tab)Reviewed 7 November 202615 issues · 67 checks

This review found 15 issues worth fixing on mutterherz.de, 2 of them high impact, across 67 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s963 msMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
188 ms93 msMay 16Oct 31167 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026105 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026116 ms
Jun 20, 2026122 ms
Jun 27, 2026128 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026134 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026137 ms
Aug 15, 2026145 ms
Aug 22, 2026147 ms
Aug 29, 2026172 ms
Sep 5, 2026176 ms
Sep 12, 2026175 ms
Sep 19, 2026177 ms
Sep 26, 2026171 ms
Oct 3, 2026172 ms
Oct 10, 2026171 ms
Oct 17, 2026170 ms
Oct 24, 2026171 ms
Oct 31, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mutterherz.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mutterherz.de at 0.6 s0.6 s
  2. mutterherz.de at 1.2 s1.2 s
  3. mutterherz.de at 1.8 s1.8 s
  4. mutterherz.de at 2.4 s2.4 s
  5. mutterherz.de at 3.0 s3.0 s
  6. mutterherz.de at 3.5 s3.5 s
  7. mutterherz.de at 4.1 s4.1 s
  8. mutterherz.de at 4.7 s4.7 s

Speed

94
  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 508 KiB and 275 ms of main-thread time.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Reduce unused CSS

    130 ms · 10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Reduce unused JavaScript

    137 KiB

    About 137 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    100 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

  • Use efficient cache lifetimes

    52 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    8 KiB

    1 image could be 8 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 572 ms of it running JavaScript. That is comfortably low.

  • Server response: 103 ms

    103 ms

    Your server sent the HTML in 103 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Tap response (INP) got 56% slower for real visitors

    +56%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 590 ms

    590 ms

    Real visitors wait 590 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 3.0 s

    3.0 s

    The page is fully interactive after 3.0 s.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 252 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 252 requests on a phone: other files 1.1 MB (161), scripts 634 KiB (69) and images 166 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “Gloura”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://gloura.de/sitemap.xml, so Google discovers your pages only by following links.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 5 internal links, 0 external

    The homepage links to 5 pages on mutterherz.de and 0 external pages.

3 checks passed
  • One H1 headline

    Your main headline reads: “Dein SECRET SALE.Dein exklusiver Zugang.”.

  • Canonical URL set

    The canonical URL is https://gloura.de/de-de/password.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (666 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 internal pages checked

    We fetched 3 pages linked from your homepage and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 3 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to execute script from 'https://gloura.de/de-de/password' because its MIME type ('text/html') is not executable…”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 300 words of copy

    The homepage carries about 300 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop öffnen”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mutterherz.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geos Geolocation · Gorgias Live Chat Helpdesk · Gempages Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · Freegifts · goaffpro.com · trustpilot.com · influencer-hero.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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