Website review, no card needed
myalmacoffee.com website review
Visit site (opens in a new tab)Reviewed 8 November 202624 issues · 78 checks
This review found 24 issues worth fixing on myalmacoffee.com, 7 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,695 of 107,920 reviewed websitesbeats 86%
- #6,584 of 61,119 online storesbeats 85%
- #6,390 of 55,773 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 988 ms |
| Oct 17, 2026 | 958 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 90 ms |
| May 23, 2026 | 89 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 94 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 95 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.8 s · 273 KiBAbout 273 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
450 ms · 165 KiB6 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 255 ms
255 msGoogle Tag Manager costs a phone 255 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 936 KiB and 392 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 43 KiB10 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 572 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.9 s
10.9 sYour largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A colorful product label for Otono Medium-Dark Roast baking…”.
Time to Interactive: 10.9 s
10.9 sThe page becomes fully interactive after 10.9 s. Good is under 3.8 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 203 ms
203 msScripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 90 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 500 ms
500 msReal visitors wait 500 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 225 requests
2.2 MBYour homepage downloads 2.2 MB in 225 requests on a phone: scripts 946 KiB (71), other files 807 KiB (113) and images 298 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (310 characters)
Your meta description is 310 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
73 internal links, 11 external
The homepage links to 73 pages on myalmacoffee.com and 11 external pages.
6 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “Alma Coffee ™ | Farmer Owned, Always Freshly Roasted”.
Canonical URL set
The canonical URL is https://myalmacoffee.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://myalmacoffee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (546 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://myalmacoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://myalmacoffee.com/pages/subscriptions, https://myalmacoffee.com/pages/visit-contact-us, https://myalmacoffee.com/pages/coffee-catering-cart, https://myalmacoffee.com/pages/wholesale and https://myalmacoffee.com/pages/about-us have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages share a meta description
https://myalmacoffee.com/collections/coffee, https://myalmacoffee.com/collections/coffee/Bright-Roast, https://myalmacoffee.com/collections/coffee/Medium-Roast, https://myalmacoffee.com/collections/coffee/Dark-Roast, https://myalmacoffee.com/collections/coffee/Decaf and https://myalmacoffee.com/collections/coffee/Bundle use the same meta description. A description written for each page earns more clicks.
7 links to non-canonical URLs
Your homepage links to 7 pages by a URL that isn't their canonical one, for example https://myalmacoffee.com/collections/coffee/Bright-Roast, whose canonical is https://myalmacoffee.com/collections/coffee/bright-roast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://myalmacoffee.com/products/test-bundle has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “eapps.Platform throws: "Widget "dde3ae6d-8f69-4825-9903-516b60e968ba" can`t be initialized because APP_VIEWS_LIMIT_REAC…”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 369 words of copy
The homepage carries about 369 words of visible text.
5 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Subscribe & Save”, “Shop All Coffees” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myalmacoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Oxi Social Login Wishlist · Klaviyo Email Marketing Sms · nfcube.com · oxiapps.com · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Canton
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on myalmacoffee.com, including 9 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.