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mybkr.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 81 checks

This review found 33 issues worth fixing on mybkr.com, 8 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s777 msMay 16Oct 31812 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 2026979 ms
Jun 6, 2026973 ms
Jun 13, 2026937 ms
Jun 20, 2026918 ms
Jun 27, 2026879 ms
Jul 4, 2026857 ms
Jul 11, 2026858 ms
Jul 18, 2026867 ms
Jul 25, 2026876 ms
Aug 1, 2026871 ms
Aug 8, 2026860 ms
Aug 15, 2026863 ms
Aug 22, 2026884 ms
Aug 29, 2026908 ms
Sep 5, 2026923 ms
Sep 12, 2026917 ms
Sep 19, 2026898 ms
Sep 26, 2026885 ms
Oct 3, 2026855 ms
Oct 10, 2026856 ms
Oct 17, 2026819 ms
Oct 24, 2026811 ms
Oct 31, 2026812 ms
Real-visitor tap response (INP)75th percentile, phones
101 ms77 msMay 16Oct 3186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202684 ms
May 23, 202682 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202686 ms
Jul 4, 202680 ms
Jul 11, 202681 ms
Jul 18, 202686 ms
Jul 25, 202686 ms
Aug 1, 202688 ms
Aug 8, 202688 ms
Aug 15, 202693 ms
Aug 22, 202695 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 202696 ms
Sep 19, 202698 ms
Sep 26, 202696 ms
Oct 3, 202695 ms
Oct 10, 202693 ms
Oct 17, 202687 ms
Oct 24, 202686 ms
Oct 31, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mybkr.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mybkr.com at 0.6 s0.6 s
  2. mybkr.com at 1.3 s1.3 s
  3. mybkr.com at 1.9 s1.9 s
  4. mybkr.com at 2.5 s2.5 s
  5. mybkr.com at 3.2 s3.2 s
  6. mybkr.com at 3.8 s3.8 s
  7. mybkr.com at 4.4 s4.4 s
  8. mybkr.com at 5.1 s5.1 s

Speed

10 to fix60
  • Reduce unused JavaScript

    2.9 s · 551 KiB

    About 551 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 178 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Shopify and 9gtb.com and others), adding 1.4 MB and 376 ms of main-thread time.

  • Legacy JavaScript

    300 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    319 KiB

    9 images could be 319 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • rebuyengine.com adds 223 ms

    223 ms

    rebuyengine.com costs a phone 223 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 5 ms

    5 ms

    LoyaltyLion costs a phone 5 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    200 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.4 s

    15.4 s

    Your largest element takes 15.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday Vault Open”.

  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 231 ms

    231 ms

    Scripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 84 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 794 ms

    794 ms

    Real visitors wait 794 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 240 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 240 requests on a phone: scripts 1.4 MB (90), other files 738 KiB (86) and images 703 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    070925_Spotlight_on_Paris_Water_Balm_Summer_Story_Carousel_m is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 109.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8792
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 32 tap targets too small

    32 tap targets are too small or too close together to hit reliably with a finger.

  • [role="img"] and [role="image"] elements must have alternative text (12 elements)

    [role="img"] and [role="image"] elements must have alternative text: 12 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("mybkr.com")”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 144 internal links, 22 external

    The homepage links to 144 pages on mybkr.com and 22 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “bkr”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “bkr® The Ultimate Quiet Luxury Glass Water Bottle & Insulated Cup”.

  • Canonical URL set

    The canonical URL is https://mybkr.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mybkr.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,145 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mybkr.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://mybkr.com/collections/shop-all-1 and https://mybkr.com/collections/shop-all all use the title “All Glass Water Bottles And Insulated Tumblers | bkr”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://mybkr.com/pages/faq has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://mybkr.com/collections/shop-all-1 and https://mybkr.com/collections/shop-all use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://mybkr.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    45 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 864 words of copy

    The homepage carries about 864 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop All”, “Last Call” and “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 29 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mybkr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Loyalty Rewards And Referrals · Image Sitemap · Attentive · Seo Manager Venntov · Gorgias Live Chat Helpdesk · Zoorix Sticky Atc · Rebuy Personalization Engine · Gdpr Cookie Consent · pepperjam.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Covina

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on mybkr.com, including 16 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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