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myellora.com website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 81 checks
This review found 35 issues worth fixing on myellora.com, 10 of them high impact, across 81 checks. The most urgent: page weight: 10.3 MB in 251 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #46,549 of 102,595 reviewed websitesbeats 49%
- #30,171 of 57,028 online storesbeats 41%
- #28,907 of 51,885 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 157 ms |
| May 23, 2026 | 160 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 151 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
Speed
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, heatmap.com and 506.io and others), adding 8.8 MB and 657 ms of main-thread time.
Improve image delivery
1.1 MB11 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Shopify adds 16 ms
16 msShopify costs a phone 16 ms of main-thread work and 8.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
alia-prod.com adds 410 ms
410 msalia-prod.com costs a phone 410 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
278 KiBAbout 278 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
191 KiB8 files are served with short cache lifetimes, so returning visitors download them again (191 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.
Reduce unused CSS
66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.44
0.44For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.
Time to Interactive: 12.0 s
12.0 sThe page becomes fully interactive after 12.0 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.458
0.458The layout shifts by 0.458 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 157 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 553 ms
553 msReal visitors wait 553 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 141 ms
141 msScripts block the page for only 141 ms while loading. Good is under 200 ms.
Largest Contentful Paint: 1.9 s
1.9 sYour largest element renders in 1.9 s on a phone, inside Google's 2.5 s “good” threshold.
Images and page weight
Page weight: 10.3 MB in 251 requests
10.3 MBYour homepage downloads 10.3 MB in 251 requests on a phone: media 6.6 MB (5), images 1.7 MB (44) and other files 852 KiB (126). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
hf_20260924_163714_b1841c70-64c7-4d3d-957b-85ea558ecfff.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
85 KiB1 image is downloaded at several times the size a phone draws it, for example hf_20260924_163714_b1841c70-64c7-4d3d-957b-85ea558ecfff.png at 2,048 px wide, shown at 390 px. Resized copies would save about 85 KiB.
About 2.9 g of CO₂ per visit
2.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 349.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (6 characters)
Your title is only 6 characters: “Ellora”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“Ellora” and “Kill first. Flush second. Ancient Tradition in a …”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
38 internal links, 2 external
The homepage links to 38 pages on myellora.com and 2 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.myellora.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.myellora.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,353 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.myellora.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://www.myellora.com/collections/ellora-products, https://www.myellora.com/products/ellora-cleanse, https://www.myellora.com/products/ellora-binder-cleanse, https://www.myellora.com/products/ellora-zeolite-binder, https://www.myellora.com/products/ellora-candida-cleanse and https://www.myellora.com/products/ellora-liver-detox and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://www.myellora.com/apps/parcelpanel, https://www.myellora.com/products/ellora-cleanse, https://www.myellora.com/products/ellora-binder-cleanse, https://www.myellora.com/products/ellora-zeolite-binder and https://www.myellora.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 908 words of copy
The homepage carries about 908 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop Now”, “Contact” and “Track Your Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating, 1 trust badge and “200,000+ HAPPY CUSTOMERS”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at myellora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Triplewhale · Aftersell · richpanel.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on myellora.com, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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